Why We Built Spawned
We saw a gap in the creator economy that nobody was addressing. Builders had amazing tools to create, but no way to turn early momentum into sustainable growth.
The Origin Story
We were builders ourselves. We used tools like Lovable, Bolt, and Replit to ship products faster than ever. We launched on Product Hunt and got discovered by thousands. But something was missing.
After the launch day buzz faded, we were left with the same old challenge: how do you turn attention into a sustainable community? How do you keep people engaged when there's no shared stake in the outcome?
Traditional platforms give you visibility, but not community. They give you users, but not believers. They give you metrics, but not momentum.
The Attention Problem
Launch day gets you eyeballs. But attention is fleeting. Without a mechanism to convert viewers into stakeholders, most of that attention evaporates within days.
The Community Problem
Discord servers fill up on launch day and go quiet by week two. Without shared upside, communities become passive audiences rather than active participants.
The Revenue Problem
Builders spend months (or years) creating value before seeing any return. The traditional model forces you to wait for an exit, acquisition, or slow subscription growth.
The Alignment Problem
Users want your product to succeed, but they have no stake in it. There's no mechanism to align their interests with yours beyond goodwill.
Our Answer: Optional Tokenization
We realized that tokens, when used correctly, solve all four problems at once. They convert attention into commitment. They give communities shared upside. They let builders earn from day one. And they align everyone's incentives around the product's success.
But tokens should be optional. Not every project needs one. That's why Spawned lets you build, launch, and grow with or without a token. The choice is yours.