Launch Day Playbook
Your hour-by-hour guide to maximizing launch day impact. Preparation, execution, and follow-through.
Before Launch Day
1 Week Before
- • Finalize your product and test everything
- • Prepare all marketing assets (screenshots, demo video, description)
- • Write your launch announcement for Twitter/X, Discord, Telegram
- • Reach out to friends and supporters, give them a heads up
- • Set up your community channels if you haven't
1 Day Before
- • Double-check your token settings (name, symbol, description)
- • Schedule your social media posts
- • Prepare answers to common questions
- • Get a good night's sleep
Launch Day Timeline
9:00 AM
Launch your token
Best time for US + EU overlap
9:15 AM
Post announcement
Twitter, Discord, Telegram simultaneously
9:30 AM
Engage early supporters
Reply to comments, answer questions
10:00 AM
Share milestones
"Just hit 50 holders!" builds momentum
12:00 PM
Midday update
Share progress, thank the community
3:00 PM
Afternoon push
Second wave of content/engagement
6:00 PM
Evening recap
Summary of the day, what's next
Do This
- • Be present and responsive all day
- • Share genuine excitement
- • Thank early supporters publicly
- • Share behind-the-scenes content
- • Celebrate milestones in real-time
Avoid This
- • Don't disappear after launching
- • Don't overpromise or hype
- • Don't spam or beg for support
- • Don't argue with critics
- • Don't focus only on price
After Launch Day
Launch day is just the beginning. The real work starts now:
- • Day 2-3: Follow up with supporters, share user feedback
- • Week 1: Ship your first post-launch update
- • Week 2+: Establish a regular shipping cadence
- • Ongoing: Keep your community engaged with progress updates