Building in Public
When your community has skin in the game, building in public becomes supercharged. Here's how transparency creates better products and stronger communities.
Transparency as a Feature
Building in public has always had benefits: accountability, feedback, audience growth. But it's usually one-directional. You share updates; people watch. There's no mechanism for the audience to have real stake in your success.
With tokens, that changes. Your public building journey becomes a shared journey. When you ship a feature, your token holders celebrate because their stake just became more valuable. When you hit a milestone, they share it because your win is their win.
Traditional Building in Public
- •Post updates on Twitter
- •Hope people engage
- •Audience passively observes
- •Feedback is optional
- •Success is yours alone
Tokenized Building in Public
- Updates move markets (literally)
- Holders amplify everything
- Community actively participates
- Feedback is invested
- Success is shared
The Accountability Upgrade
When people have tokens, they pay attention differently. They notice when you ship. They notice when you don't. This creates a healthy accountability loop that keeps you shipping consistently.
But it's not pressure in a bad way. It's the kind of accountability that comes from having people who genuinely want you to succeed and are watching because they care, not because they're waiting for you to fail.
Shipping Becomes an Event
Every update you post, every feature you ship, every milestone you hit becomes a moment for your community. They'll share your wins because they're their wins too. Your changelog becomes content. Your progress becomes marketing. Building in public, when your community is aligned, is the most powerful growth strategy there is.