Community Building 101
How to grow and engage your token community. From zero to thriving.
The Foundation
A strong community isn't built on hype. It's built on genuine connection, shared values, and consistent engagement. Here's how to build one that lasts.
Phase 1
First 50 Holders
- • Personal outreach to friends/network
- • Be extremely responsive
- • Every holder should feel seen
- • Quality over quantity
Phase 2
50-500 Holders
- • Establish community rituals
- • Identify and empower advocates
- • Create shareable content
- • Regular updates and AMAs
Phase 3
500+ Holders
- • Community-led initiatives
- • Delegate to trusted members
- • Scale what's working
- • Focus on retention
Engagement Tactics That Work
Weekly Updates
Share what you shipped, what's next, and celebrate wins
Behind-the-Scenes
Show the building process. Struggles and victories.
Ask for Input
Let community vote on features, designs, priorities
Recognize Contributors
Shout out helpful community members publicly
Exclusive Access
Give holders early access to features and updates
AMAs
Regular Q&A sessions build trust and connection
The Golden Rule
Treat your community members like partners, not customers. They're not here to be sold to. They're here because they believe in what you're building. Respect that trust, deliver on your promises, and they'll become your biggest advocates.