The Creator Economy, Rebuilt
The creator economy promised freedom but delivered platform dependency. Here's how we're building something better.
What Went Wrong
The creator economy was supposed to free creators from gatekeepers. Instead, it created new gatekeepers: platforms that control distribution, monetization, and relationships with fans.
YouTube takes 45% of ad revenue. Spotify pays fractions of cents per stream. Social platforms can demonetize or deplatform creators overnight. The "creator economy" often feels more like the "platform economy" with creators as the product.
A Better Model
What if creators could:
- Own their relationship with supporters directly, on-chain
- Earn from day one, not after platform approval
- Let supporters share in their success
- Never be deplatformed or demonetized arbitrarily
- Build equity in their own work, not someone else's platform
What Spawned Enables
The Future We're Building
We envision a world where every creator can build sustainable businesses with their communities. Where platforms enable rather than extract. Where supporters and creators grow together. It's a big vision, but it starts with small steps: one builder, one community, one token at a time.