When to Launch a Token
Tokens aren't right for every project. Here's a framework for deciding whether tokenization fits yours.
The Key Questions
Do you want to build a community?
Tokens create alignment. If you want passionate supporters, not just users, tokens help.
Are you committed long-term?
Token holders expect ongoing development. This is a multi-year commitment.
Can you be transparent?
Building with tokens means building in public. Are you comfortable with that?
Do you want to earn while building?
Trading fees provide ongoing revenue. If sustainability matters, tokens help.
Good Fit for Tokens
- • Consumer apps with passionate users
- • Tools where community feedback matters
- • Projects with long-term vision
- • Builders who want sustainable revenue
- • Products with network effects
- • Creators comfortable with transparency
Maybe Skip Tokens
- • Quick experiments or prototypes
- • B2B/enterprise products
- • Projects you might abandon
- • If you prefer staying private
- • Highly regulated industries
- • If community isn't core to your model
The "No Token" Path
Remember: tokens are completely optional on Spawned. You can build and launch products, get discovered, use our AI tools, and grow your audience without ever touching the token features. Many successful products don't need tokens.
The best approach is often to launch without a token first, validate your idea, then add a token later if community alignment would genuinely help your project grow.
If You're Unsure
Start without a token. Build your product. See if people care. If you find yourself wanting to create deeper community engagement and you're ready for the commitment, you can always add a token later. There's no rush.