Spawned vs ConvertKit: A Feature Comparison for Crypto Creators
Spawned and ConvertKit serve creators, but with fundamentally different goals. Spawned is built for launching and managing a Solana token economy, while ConvertKit focuses on traditional email marketing and audience building. This comparison breaks down their features for crypto-native creators deciding between building a tokenized community or an email list.
- •Spawned offers a Solana token launchpad with 0.30% creator revenue per trade and holder rewards, while ConvertKit provides email automation and landing pages.
- •Spawned includes an AI website builder for a token hub; ConvertKit's core is email sequencing and subscriber management.
- •Spawned monetizes via 0.1 SOL launch fee and 1% post-graduation fees; ConvertKit uses monthly SaaS subscriptions starting around $29.
- •For crypto creators, Spawned facilitates direct ownership and trading; ConvertKit builds a centralized email audience.
Quick Comparison
Core Purpose & Philosophy
One builds on-chain economies, the other builds email lists.
The most significant difference is foundational. Spawned is engineered for the crypto economy: it helps creators launch a Solana token, distribute it to supporters, and build a website hub for that tokenized community. Value is exchanged peer-to-peer on-chain.
ConvertKit is a classic Web2 marketing platform. Its purpose is to help creators build an email list, send broadcasts, create automated email sequences, and sell digital products—all centered on the creator's centralized platform and relationship with subscribers.
Verdict: Choose Spawned if your goal is to create a tradable asset and decentralized community. Choose ConvertKit if your primary need is email marketing to a list you own.
Monetization & Creator Revenue Features
Spawned earns from token activity; ConvertKit earns from your subscription.
This is where the platforms diverge completely in their approach to helping creators earn.
| Feature | Spawned | ConvertKit |
|---|---|---|
| Primary Revenue Model | Token trading fees & perpetual protocol fees | Creator subscriptions & digital product sales |
| Creator Trade Revenue | 0.30% fee on every token trade | Not applicable |
| Holder Rewards | 0.30% of trades distributed to token holders | Not applicable |
| Post-Launch Fees | 1% perpetual fee after graduating from launchpad | Monthly SaaS fee (e.g., $29/mo for 1k subscribers) |
| Launch/Start Cost | 0.1 SOL (approx. $20) one-time launch fee | Free plan available, paid plans required for features |
| Built-in Commerce | Token trading & bonding curves | Email-based sales of digital products, memberships |
Key Insight: Spawned's model aligns creator success with token liquidity and holder growth. ConvertKit's model aligns with growing a subscriber count and selling to that list.
Building Audience vs. Building Community
An email subscriber is not the same as a token holder.
Both platforms aim to connect creators with supporters, but the nature of that connection differs.
ConvertKit excels at building an audience. You capture emails via landing pages and forms. Your relationship is managed through inboxes. You "own" the list, but engagement is passive (opens, clicks) and the connection is indirect.
Spawned facilitates building a community of owners. Supporters become token holders with a direct, financial stake in the creator's ecosystem. Engagement is active—holding, trading, participating in decisions. The community asset (the token) is liquid and can be traded 24/7 on decentralized exchanges. Tools like the included AI website builder create a hub for this owner community, far beyond a simple landing page.
For a crypto creator, a token community can be more aligned and invested than an email list.
Getting Started: Required Steps
One needs a wallet, the other needs a website.
The onboarding process highlights the technical divide between Web3 and Web2 tools.
Starting with Spawned:
- Connect a Solana wallet (like Phantom or Backpack).
- Fund the wallet with SOL for the 0.1 SOL launch fee.
- Define token parameters (name, symbol, description).
- Launch the token. It's immediately live and tradable.
- Use the AI builder to create a website hub for your token.
Starting with ConvertKit:
- Sign up with an email and password.
- Create a mailing list or segment.
- Design and embed an email signup form on your existing site.
- Start importing or collecting email addresses.
- Create an email sequence or broadcast.
Spawned requires crypto familiarity; ConvertKit assumes you have a website or social following to drive signups.
Specific Feature Breakdown
A detailed look at what each platform offers out of the box.
- Spawned's Key Features: Solana SPL token launchpad, bonding curve initial liquidity, integrated DEX listing, AI-powered website builder for token hubs, real-time trade & holder dashboards, 0.30% automated creator revenue, 0.30% holder reward distribution, Token-2022 program support for advanced features, and a path to permanent on-chain fees.
- ConvertKit's Key Features: Visual email sequence builder, customizable signup forms and landing pages, email subscriber tagging and segmentation, automated email marketing funnels, digital product and membership sales integration, email analytics (open rates, clicks), and integrations with platforms like WordPress and Shopify.
- The AI Builder: This is a major differentiator. Spawned includes an AI tool to generate a website for your token, saving $29-$99/month on a separate website builder service. ConvertKit offers landing pages, but not full, customizable AI-generated websites.
Which Platform Is Right For You?
Match the tool to your primary revenue model and community location.
Your choice depends entirely on your goals as a creator.
Choose Spawned if:
- You are a crypto creator, artist, or builder wanting to launch your own token.
- You want your supporters to have a direct, tradable stake in your work.
- You prefer a model that generates revenue from community activity, not monthly subscriptions.
- You need a simple website for your project and want to avoid separate builder fees.
- Your community is native to Discord, Twitter, and on-chain interactions.
Choose ConvertKit if:
- Your primary audience is off-chain and uses email regularly.
- Your main income comes from selling digital courses, ebooks, or memberships via email.
- You have an existing blog, YouTube channel, or website to drive email signups.
- You are not interested in managing cryptocurrency or blockchain elements.
- You rely heavily on email automation for customer onboarding and nurture sequences.
For a deeper look at how Spawned compares to other Web2-no-code platforms, see our Spawned alternative to Adalo and Spawned alternative to Airtable comparisons.
Ready to Build Your Token Economy?
For crypto creators, the future is about direct ownership and aligned incentives. While ConvertKit manages a subscriber list, Spawned empowers you to create a liquid, invested community.
With a 0.1 SOL launch fee, 0.30% ongoing revenue from every trade, and a built-in AI website, Spawned provides a complete toolkit to start your tokenized creator journey on Solana.
Launch your token and build your hub today.
Related Topics
Frequently Asked Questions
Yes, they can be complementary. You could use Spawned to launch your token and build a website for your holder community, and use ConvertKit to maintain an email list for announcements, newsletters, or broader audience updates. The token website could even host a ConvertKit signup form for non-crypto supporters.
ConvertKit is primarily a Web2 email marketing platform. While you might find third-party integrations or use its API for custom connections, it has no native features for token launches, holder verification, or on-chain interactions. Its core functions are centered around email addresses, not wallet addresses.
After launch, your token is immediately tradable via the bonding curve on Spawned. As it grows, it can graduate to a full decentralized exchange (DEX). You continue to earn 0.30% creator fees on all trades. Spawned also uses the Token-2022 program, enabling future upgrades and ensuring you earn 1% in perpetual fees after graduation.
The Spawned AI builder is designed specifically to create effective hubs for token projects. It generates pages with clear token information, social links, and updates. While it may not have all the features of a full-scale CMS like Webflow, it saves significant cost ($29-$99/month) and is purpose-built for crypto creators, eliminating the need for a separate service just to launch a simple site.
They analyze different things. ConvertKit provides deep email analytics: open rates, click-through rates, subscriber growth. Spawned provides on-chain analytics: number of holders, trading volume, liquidity depth, revenue earned from fees. For a crypto creator, Spawned's analytics are more relevant to the health of their token economy.
Not directly. You would need to incentivize your email subscribers to become token holders. This could involve announcing your token launch to your email list and offering an airdrop or early access opportunity. The process is manual and community-driven, as there's no automated import from an email list to a token distributor.
Spawned costs 0.1 SOL (~$20) once to launch. You then earn 0.30% of all trades. ConvertKit's Creator plan starts at $29/month for up to 1,000 subscribers. For a creator with 10,000 subscribers, ConvertKit costs $119/month. With Spawned, if your token achieves $50,000 in daily volume, you'd earn $150 daily from the 0.30% fee. The cost models are fundamentally different: one is a recurring expense, the other is a profit share from activity.
Ready to get started?
Try Spawned free today