Spawned vs Substack: A Crypto Creator's Guide to Monetization
Spawned and Substack serve creators with different financial models. Substack provides a newsletter platform with subscription and ad revenue. Spawned is a Solana token launchpad where creators can launch a community token, earn 0.30% on every secondary market trade, and access an AI website builder. This comparison is for creators deciding between traditional and crypto-native monetization paths.
- •Spawned is a token launchpad; Substack is a newsletter platform.
- •Spawned creator revenue: 0.30% fee on every token trade. Substack takes a 10% cut of subscription revenue.
- •Spawned includes an AI website builder. Substack provides newsletter hosting tools.
- •Spawned launch cost: 0.1 SOL (~$20). Substack is free to start, with fees on revenue.
- •Spawned enables direct community ownership via tokens. Substack focuses on reader subscriptions.
Quick Comparison
Verdict: Which Platform Should You Choose?
Your choice depends entirely on your audience and monetization goals.
Choose Spawned if: Your audience is crypto-native, you want to create a tokenized community with direct ownership, and you're comfortable with the volatility and mechanics of the Solana token ecosystem. The 0.30% perpetual trade fee and included AI website builder offer a unique, asset-based revenue stream.
Choose Substack if: Your primary goal is writing and distributing a newsletter to a broad, non-crypto audience. You prefer a proven subscription/ad model and want to focus solely on content creation without managing a token or smart contracts.
For creators building in Web3, Spawned offers a fundamentally different tool: turning your community into stakeholders. For more on how launchpads work, see our Launchpad Comparisons Hub.
Monetization Model: Trade Fees vs. Subscriptions
This is the most significant difference between the platforms.
Spawned's Model:
- Creator Fee: 0.30% on every secondary market trade of your token.
- Holder Rewards: 0.30% distributed to token holders on every trade (a unique incentive).
- Post-Graduation: After your token reaches certain thresholds, a 1% perpetual fee applies via Token-2022 program.
- Revenue Example: If your token has $1M in daily trading volume, you earn approximately $3,000 per day from the 0.30% fee.
Substack's Model:
- Platform Cut: Takes 10% of subscription revenue you generate.
- Payment Processor Fee: Additional ~2.9% + $0.30 per transaction via Stripe.
- Revenue Source: Primarily paid subscriptions from readers, with optional advertising.
- Revenue Example: If you have 1,000 subscribers paying $10/month, your gross revenue is $10,000. Substack takes $1,000, and payment fees take ~$320, leaving you ~$8,680.
Spawned's model aligns creator success with token trading activity, while Substack's aligns with subscriber count and retention.
Feature & Tool Comparison
- Website Builder: Spawned includes a full AI website builder in its platform, saving $29-99/month on external tools like 10Web or Adalo alternatives. Substack provides a customizable newsletter homepage.
- Audience Tools: Substack offers superior email list management, segmentation, and delivery analytics. Spawned provides on-chain analytics for token holders and trading activity.
- Community Features: Spawned's token inherently creates a financial community with shared incentives. Substack offers comment sections and notes for discussion.
- Content Distribution: Substack is optimized for email and discovery within its network. A token launched on Spawned is distributed via DEXs and requires your own marketing channels.
- Technical Overhead: Launching on Spawned requires basic crypto knowledge (wallets, SOL). Substack requires no technical knowledge to start writing.
Costs and Requirements to Launch
Spawned Launch Process & Cost:
- Connect a Solana wallet (like Phantom).
- Pay a one-time launch fee of 0.1 SOL (approximately $20 at current prices).
- Use the AI builder to create a project website.
- Your token is instantly created and launched on the platform. No coding required.
- You are responsible for initial liquidity and promoting your token.
Substack Start Process & Cost:
- Create an account with an email.
- Start writing and publishing immediately for $0 upfront cost.
- You only pay costs when you earn revenue (the 10% platform fee).
- You can enable paid subscriptions at any time.
While Substack has a lower barrier to entry, Spawned's $20 fee includes the token creation and a website, which can be more cost-effective than piecing together separate services.
Ownership, Control, and Platform Risk
Spawned offers more direct ownership but more responsibility.
- You own the smart contract for your token. Your community and its value are not locked to the Spawned platform.
- Your revenue stream (0.30% fee) is baked into the token's mechanics on-chain.
- The risk is market-based (token volatility, liquidity).
Substack offers less ownership but handles more infrastructure.
- Your subscriber list and content exist on Substack's platform. Migrating away can be difficult.
- Your revenue stream depends on Substack's policies and fee structure, which can change.
- The risk is platform-based (policy changes, algorithm shifts, competition).
For creators wanting to build a portable, on-chain asset, Spawned provides the tools. For those wanting a managed service, Substack is the choice.
Next Steps for Crypto Creators Considering Spawned
If you're a creator with a crypto audience and Spawned's model appeals to you, follow these steps:
- Assess Your Community: Is your audience familiar with holding and trading tokens? Will they see value in a community token?
- Define Token Utility: What does holding your token provide? Access, governance, revenue share, or status? Plan this before launch.
- Prepare Marketing: A token launch needs promotion. Plan your announcement and initial liquidity strategy.
- Launch on Spawned: With 0.1 SOL ready, use the platform to create your token and AI website in one session.
- Engage and Build: Use the ongoing 0.30% holder rewards as a talking point to encourage holding and trading.
For a deeper look at token utility models, explore our guide on airdrops and distribution.
Ready to Launch Your Creator Token?
Spawned redefines creator monetization by turning community engagement into a tradable asset. If you're ready to move beyond subscriptions and build a tokenized community on Solana, your launchpad is ready.
The process takes minutes, costs 0.1 SOL, and includes the tools you need to start. Visit Spawned.com to begin your launch.
Still evaluating? Compare Spawned to other no-code platforms like our Adalo alternative breakdown or our Airtable alternative guide.
Related Topics
Frequently Asked Questions
Currently, Spawned is an integrated platform designed for token launches. The AI website builder is a core feature included to help token projects establish an online presence. If you only need a website builder without a token, dedicated services like [10Web or similar](/compare/launchpad/spawned-alternative-to-10web) may be more suitable.
It depends on volume. Substack's 10% is on subscription revenue only. Spawned's 0.30% is on all secondary market trading volume, which can be much larger than subscription revenue but is also more variable. A token with high trading activity can generate significantly more fees for the creator than a subscription model, but it requires an active, trading community.
No. Spawned is a no-code launchpad. You connect your wallet, pay the 0.1 SOL fee, fill in your project details, and use the AI prompts to build your website. The token creation and smart contract deployment are handled automatically by the platform.
Not directly. They are different systems. You would need to introduce your newsletter audience to the concept of your token, its utility, and guide them through the process of acquiring it (using a crypto wallet, buying SOL, etc.). This works best if your audience is already crypto-curious.
If there is no trading volume, the 0.30% fee mechanism does not generate revenue. The success of the model relies on fostering an active community around your token. This contrasts with Substack, where revenue is tied directly to a set number of paying subscribers, regardless of daily activity between them.
The Spawned AI builder creates a standalone, customizable website from a prompt, which you can host on your own domain. A Substack publication page is a specialized profile within the Substack ecosystem optimized for newsletter signups and post archives. The Spawned site offers more design freedom and independence but requires you to drive traffic yourself.
The 0.30% creator fee is collected in SOL (or the paired trading currency, like USDC) on every trade. This means you earn a stable, liquid cryptocurrency directly, not more of your own token.
Ready to get started?
Try Spawned free today