How we measure, with no black box
Real questions
We crawl your site, work out your category, and generate the questions real buyers type into AI assistants. Your brand name is never in the prompt. We test whether engines bring you up on their own.
Real engines
Every prompt runs against ChatGPT, Claude, and Gemini with web search on, so you see the same answers your buyers see. We record the full responses and which URLs each engine cited.
Deterministic scoring
Mentions are detected by exact name and domain matching, not by an AI grading itself. Run it twice and the method is identical: the score moves only when the answers do.
We ran this on ourselves first. Spawned's own baseline score was 0%: invisible in every answer about AI visibility tools. We're fixing it in public with the same engine we sell, and the weekly score is the proof either way. No invented testimonials here; the audit itself is the demo.
Common questions
- Is it really free? What's the catch?
- The quick scan is free with no signup. The full 60-question report is also free, it just needs an email to deliver to. The catch, plainly: if the report shows you're losing to competitors, we'd like to be the ones who fix it.
- What do you do with my email?
- We send your report and occasional visibility updates about your domain. No selling, no sharing, unsubscribe anytime.
- Why do scores differ between runs?
- AI engines are not fully deterministic. The same question can get a slightly different answer twice. Our scoring method never changes, so trends across runs are meaningful even when single answers vary.