Use Case

How to Launch a Social Media Web3 Platform with a Token & AI Website

This guide shows creators how to build a community-owned social media platform on Solana. You'll launch a dedicated token to power interactions, reward members, and fund development, while using an AI website builder to create your platform's home. The model includes a 0.30% creator revenue fee on all trades and ongoing holder rewards.

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Key Benefits

Launch a token for your Web3 social platform on Solana for 0.1 SOL (~$20) using Spawned.

Earn 0.30% creator revenue on every token trade and distribute 0.30% in ongoing rewards to token holders.

Build your platform's official website instantly with the included AI website builder (saves $29-99/month).

After graduation, maintain 1% perpetual fees on the token via the Token-2022 standard.

Create a sustainable, member-owned network where engagement and growth are directly rewarded.

The Problem

Traditional solutions are complex, time-consuming, and often require technical expertise.

The Solution

Spawned provides an AI-powered platform that makes building fast, simple, and accessible to everyone.

Social Token Launch Models: A Detailed Comparison

Not all token launches are built for long-term social platforms.

Choosing where to launch your social token defines your platform's economics from day one. Here’s how different approaches stack up.

Feature	Spawned (Solana)	Pump.fun (Solana)	Ethereum L2 (Base)
Creator Revenue Fee	0.30% per trade	0%	Varies (often 0-1%)
Holder Reward Fee	0.30% ongoing	Not standard	Rarely implemented
Launch Cost	0.1 SOL (~$20)	Bonding Curve	$100+ in gas
Website Builder	AI Builder Included	None	Requires separate service ($29-99/mo)
Post-Launch Fees	1% (Token-2022)	N/A	Varies by standard
Best For	Sustainable, community-focused platforms	Quick meme launches	Apps needing Ethereum ecosystem

Key Takeaway: For a social platform meant to last, you need a model that pays you and your community from the start. The 0.30%/0.30% split on Spawned creates immediate, automated value flow. The included AI website builder also solves a major pain point—establishing a professional home for your platform without extra monthly costs.

Step-by-Step: Launch Your Social Platform Token & Website

A practical, five-step process to launch your platform's economy and home base.

Follow these concrete steps to go from idea to a live Web3 social platform with a token economy.

Step 1: Define Your Token's Role

Before minting, decide: Will the token be for governance (voting on features), access (gated communities), rewards (tipping creators), or a combination? Document this in your platform's whitepaper or litepaper.

Step 2: Configure Your Token on Spawned

Connect your Solana wallet (like Phantom) to Spawned. Use the launchpad to:

Set Token Details: Name, symbol (e.g., SOCIAL, CHAT), and total supply.
Configure Fees: The 0.30% creator fee and 0.30% holder reward fee are pre-set for sustainability.
Add Description: Clearly explain your social platform's vision and the token's utility.
Pay Launch Fee: 0.1 SOL confirms the launch.

Step 3: Build Your Platform Website with AI

Immediately after launch, use Spawned's integrated AI website builder. Input your platform's name and concept. The AI will generate a homepage with sections for:

Platform mission and tokenomics.
User onboarding guide.
Live token price and chart widget.
Links to your social channels and app (if live). This replaces needing a separate service like Wix or Webflow, saving $29-99 monthly.

Step 4: Distribute Initial Tokens & Bootstrap Community

Airdrops: Reward early supporters and beta testers. Learn about airdrops.
Liquidity Pool: A portion of tokens is paired with SOL to create a market.
Community Channels: Launch your Discord/Telegram and pin the website link.

Step 5: Plan for Graduation & Long-Term Fees

Once your token reaches a certain market cap/volume on Spawned, it can 'graduate' to full on-chain trading. At this point, the Token-2022 standard enables a perpetual 1% fee on transactions, funding ongoing development.

Building a Creator & Holder Revenue Flywheel

Turn user activity into automatic revenue for you and your community.

The 0.30% creator fee and 0.30% holder reward fee are not just numbers—they're the mechanics of a self-sustaining community.

How the Flywheel Works:

Activity Drives Volume: Users trade the token to access features, tip creators, or speculate.
Fees are Generated: Each trade automatically deducts 0.60% in total fees.
Value is Distributed: 0.30% goes to you (the creator) as platform revenue. 0.30% is distributed proportionally to all token holders as a reward, similar to a dividend.
Rewards Incentivize Holding: The holder reward encourages users to hold tokens long-term, reducing sell pressure and stabilizing the price.
Revenue Funds Growth: Your 0.30% share funds marketing, development, and community events, driving more activity back to step one.

Example: If your platform's token has $1,000,000 in monthly trading volume:

Creator Revenue: $1,000,000 * 0.30% = $3,000/month
Holder Rewards: $1,000,000 * 0.30% = $3,000/month distributed to holders This creates a tangible reason for users to participate beyond just using the app.

5 Essential Features to Integrate with Your Social Token

Move beyond speculation. These integrations give your token real purpose.

Your token needs utility within the platform. Here are the most effective integrations to build or plan for.

Token-Gated Communities & Content: Lock specific Discord channels, blog posts, or video series behind a token holding requirement. This creates exclusive value for holders.
Tipping & Monetization: Allow users to send micro-tips in your platform's token to content creators directly within posts or streams. Solana's low fees make this practical.
Governance & Proposals: Use token weight for voting on platform upgrades, feature rollouts, or treasury spending. Start with Snapshot.org before building custom tools.
Ad-Free Experience & Premium Features: Offer an ad-free browsing experience or enhanced profile customization as a benefit for holders of a certain token amount.
Revenue Share Access: Distribute a portion of platform subscription or advertising revenue directly to token holders via the automated 0.30% reward or scheduled buybacks.

Pro Tip: Start with 1-2 features (like gated access and tipping) for your minimum viable product (MVP). You can add more based on community governance votes.

Common Pitfalls to Avoid When Launching a Web3 Social Platform

Steer clear of these critical mistakes that derail most social token projects.

Learning from others' mistakes can save your project.

Pitfall 1: Token with No Immediate Utility Launching a 'future utility' token leads to speculation and collapse. Solution: Have at least one live utility (e.g., gated Discord channel) ready at launch.

Pitfall 2: Neglecting Community Building A token is not a community. Solution: Focus on building the social platform's user base first. The token should enhance an existing community, not try to create one from zero.

Pitfall 3: Overly Complex Tokenomics Multi-tiered systems with vesting, locks, and complicated inflation confuse users. Solution: Keep initial tokenomics simple. The Spawned model with clear creator/holder fees is a strong, understandable start.

Pitfall 4: Ignoring the Website/Homebase Relying only on Telegram or X is risky. Solution: Use the included AI website builder to create a permanent, professional home that explains your project, hosts your token chart, and builds trust.

Pitfall 5: Choosing the Wrong Blockchain High fees kill social interactions. Solution: Solana's sub-$0.001 transactions are mandatory for a social platform expecting frequent tipping and micro-transactions. Compare launchpads to see fee differences.

Ready to Build Your Community-Owned Social Network?

The template is here. Your community is waiting.

You now have a complete blueprint. The tools exist to launch a sustainable social media platform where value is shared with users, not extracted from them.

Your Next Actions:

Define Your Platform's Niche: What will your Web3 social platform do better than anyone else?
Sketch Your Token's Core Utility: Start with gated access or tipping.
Launch on Spawned: It's the only launchpad that combines a Solana token with a 0.30%/0.30% fee model and an AI website builder, removing two major hurdles at once.
Build in Public: Share your journey. Transparency builds trust in Web3.

Stop planning and start building. The future of social media is community-owned, and your platform can lead the way.

Launch Your Social Token & Website Now

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Frequently Asked Questions

On Spawned, the launch fee is a fixed 0.1 SOL (approximately $20, depending on SOL price). This includes creating the token, initial liquidity pool, and access to the AI website builder. There are no hidden fees or percentage takes from your initial raise. This is significantly lower than the hundreds of dollars in gas fees you might encounter on Ethereum L2s or the bonding curve model used elsewhere.

The 0.30% creator fee is active immediately upon launch on Spawned. You earn it on every buy and sell transaction. The 1% fee is enabled after your token 'graduates' from the launchpad to the broader market using Solana's Token-2022 standard. At that point, the 0.30% fee is replaced by the perpetual 1% fee, which continues to fund you and the platform's treasury indefinitely. Think of the 0.30% as your launch-phase revenue.

Yes, absolutely. The AI-generated website can serve as a dedicated, token-centric landing page. You can link to it from your existing main website as the 'Token Hub' or 'Community Portal.' This keeps your primary site focused on the platform experience while having a separate, optimized page for token holders to check price, see rewards, and read token-specific documentation.

The holder reward mechanism is automated at the smart contract level. The 0.30% fee on each transaction is collected in the token itself. This pool of tokens is then distributed proportionally to all wallets holding the token at the time of a snapshot (often done block-by-block). It functions similarly to a reflection token or dividend, rewarding holders simply for keeping tokens in their wallet.

Solana is arguably the best choice for a social Web3 platform. The near-instant transaction finality and minuscule fees (often less than $0.001) are critical for user experience. Social interactions require fast, frequent, and low-cost transactions for tipping, collecting rewards, and accessing gated content. High gas fees on other networks would make these core features unusable for most users.

Tokens on Solana are permanent and decentralized once launched. You cannot 'shut down' or delete the token contract. This is why careful planning and building a genuine community before launch are vital. However, the open-source nature means that if your original project stalls, the community could theoretically use the token and treasury to fork or revitalize the platform under new leadership.

No, you do not need coding knowledge to launch the token and initial website using Spawned. The launchpad and AI website builder provide a no-code interface for both. However, to build the actual social media application (the front-end where users post and interact), you or a team member will need development skills, or you'll need to hire a developer. The token launch is the first step in funding that development.

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