Use Case

Build a Retail Blockchain Platform: Complete Token Launch Tutorial

This guide shows crypto creators how to develop a retail-focused blockchain platform from start to finish. We cover launching a utility token on Solana, setting up holder rewards, and using our AI builder to create a branded website. You can go live in under 30 minutes for a launch fee of 0.1 SOL.

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Key Benefits

Launch a retail token on Solana for 0.1 SOL (~$20) with a 0.30% creator fee per trade.
Use the included AI website builder to create a retail platform site, saving $29-99 monthly.
Implement Token-2022 for 1% perpetual platform fees after graduation from the launchpad.
Set up ongoing 0.30% holder rewards to build a loyal community from day one.

The Problem

Traditional solutions are complex, time-consuming, and often require technical expertise.

The Solution

Spawned provides an AI-powered platform that makes building fast, simple, and accessible to everyone.

Why Retail is Ripe for a Blockchain Platform

Move beyond punch cards and email lists.

Traditional retail loyalty programs are fragmented and offer little real value to customers. A blockchain-based platform solves this by creating a unified, tradable asset—your token—that can represent membership, grant rewards, and facilitate transactions. For creators, this model generates sustainable revenue through small transaction fees (0.30%) instead of relying on one-time sales. A token can power a whole ecosystem: think of it as digital equity for a boutique, a subscription pass for a service, or a points system for a network of stores. Launching on Solana means near-zero transaction costs for your users, which is critical for retail micro-transactions.

Choosing a Launchpad: Why Spawned Fits Retail

When building a retail platform, you need more than just a token mint. You need tools for long-term growth. Unlike generic launchpads that charge nothing upfront but offer no ongoing support (like pump.fun with 0% fees), Spawned is built for sustainable business models.

Key Differentiators for Retail:

  • Creator Revenue: 0.30% fee on every trade. This creates a cash flow aligned with your token's usage, perfect for funding platform development.
  • Holder Rewards: 0.30% of trades are redistributed to holders. This incentivizes customers to hold and use your token, not just flip it.
  • Post-Graduation Model: After your token reaches key milestones, it graduates to using Solana's Token-2022 program, where you can set a perpetual 1% transfer fee to fund the platform indefinitely.
  • Integrated AI Website Builder: Others charge $29-99/month for a basic site. Ours is included, letting you launch a professional retail platform homepage immediately.

For a detailed look, compare launchpad features.

pump.fun: 0% creator fee, no website, no long-term fee structure.
Spawned: 0.30% creator fee, AI website included, path to 1% platform fees.

Step-by-Step: Launch Your Retail Platform Token

Follow these steps to launch your retail blockchain platform's core asset.

4 Post-Launch Strategies for Your Retail Platform

Launching the token is just the beginning. Here’s how to build a functional retail platform around it.

  • Integrate Token Payments: Use Solana Pay plugins to let customers pay with your token on your website. Offer a 5-10% discount for token payments to drive adoption.
  • Structure Loyalty Rewards: Airdrop tokens to customers based on purchase volume. For example, $100 spent = 1000 tokens. This turns spending into ownership.
  • Create Exclusive Access: Use token-gating on your site or Discord. Holders of 10,000+ tokens get early access to sales or exclusive products.
  • Reinvest Creator Fees: The 0.30% fee from trading is revenue. Use it to fund buybacks (burning tokens to increase scarcity), fund marketing, or develop new platform features.

Verdict: The Optimal Path for a Retail Blockchain Platform

Spawned delivers the toolkit for a real business.

For creators building a retail blockchain platform, launching your utility token on Spawned provides the most complete and economically sustainable foundation.

The combination of immediate revenue (0.30% per trade), built-in holder incentives (0.30% rewards), and a clear path to permanent platform funding (1% Token-2022 fees) creates a business model, not just a token. The included AI website builder removes a major cost and technical hurdle, letting you focus on community and product.

Compared to a no-fee launch on pump.fun, you're investing ~$20 for a full suite of tools and a revenue-generating asset. For retail, where customer loyalty and repeat engagement are key, Spawned's model is specifically designed for long-term success. If your goal is a quick pump, look elsewhere. If your goal is to build a lasting retail platform on the blockchain, start here.

Ready to Build Your Retail Future?

Your retail blockchain platform starts with a token. In 30 minutes and for less than the cost of a business lunch, you can have a live, tradeable asset and a professional website.

Launch Fee: 0.1 SOL (~$20) What you get: Your token, 0.30% creator fees, holder rewards system, AI-built website, and a path to 1% platform fees.

Stop planning and start building. Launch your retail platform token now on Spawned.

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Frequently Asked Questions

The launch fee is a fixed 0.1 SOL (approximately $20, depending on SOL price). You will also need a small amount of SOL for initial gas fees and to provide initial liquidity for your token, which can be as little as 1 SOL. The AI website builder is included at no extra monthly cost, saving you $29-99 per month from the start.

Every time someone buys or sells your token on the open market, 0.30% of the trade value is automatically sent to a wallet you control. This creates a continuous revenue stream for your retail platform, funding development, marketing, or community rewards. This is active from the moment your token launches.

An additional 0.30% from every trade is distributed proportionally to all current token holders. This rewards customers for holding your token, aligning their success with your platform's trading activity. For a retail brand, this transforms customers into invested stakeholders, encouraging loyalty and long-term engagement over quick selling.

When your token reaches certain liquidity and market cap milestones, it graduates to using Solana's native Token-2022 standard. At this point, you can enable a 1% transfer fee on all transactions. This fee goes directly to your platform's treasury, providing a permanent, sustainable source of revenue to maintain and grow your retail ecosystem.

Yes. The AI builder can generate a professional, mobile-responsive website perfect for a retail platform. You can describe your brand (e.g., 'a streetwear brand token platform') and it will create a suitable design. You can then easily add pages for products, token utility, community updates, and integrate tools like Solana Pay for token checkout.

The core launch process on Spawned is similar. However, the strategy differs. A retail platform token focuses on utility like discounts, loyalty points, and governance for a brand community. Tokenomics might favor higher supply for micro-transactions. The post-launch focus is on integrating with e-commerce and building a loyal customer base, not in-game assets. See our [gaming token guide](/use-cases/token/how-to-create-gaming-token-on-solana) for comparison.

No. Spawned handles all the smart contract creation and deployment. The AI website builder requires no coding—you guide it with text prompts. The technical barriers are removed, allowing you to focus on your brand, community, and platform strategy.

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