Marketing Token Guide: The Complete Strategy for Brand Tokens

The ongoing costs are minimal on Solana. After the 0.1 SOL (~$20) launch fee on Spawned, your main cost is providing the utility you promised (e.g., creating exclusive content). Transaction fees for holders are fractions of a cent. The included AI website builder eliminates typical $29-99 monthly web hosting fees. The 1% treasury fee collected post-graduation is designed to fund future marketing efforts, creating a self-sustaining model.

Yes, absolutely. A smaller, highly engaged audience is often better than a large, passive one for launching a token. Start with your core supporters—your Patreon members, Discord regulars, or email list. Airdrop tokens to them as a reward for early support. A successful token economy is about the strength of the utility and community trust, not just the initial number of holders. It's a tool to deepen relationships with your most valuable followers.

An NFT (Non-Fungible Token) is unique, like a digital collectible or a deed. A token is fungible, meaning each unit is identical and interchangeable, like a currency or a share. A marketing token is typically fungible. It's better for representing proportional ownership or access across a large community. You could use an NFT as a 'founder's pass' for top-tier benefits, but use the fungible token for broader community membership and rewards. They can work well together.

Your actions define the narrative. Avoid behavior that suggests a short-term cash grab: don't hold a massive portion of the supply yourself, don't make price predictions, and never guarantee returns. Instead, focus relentlessly on delivering the promised utility. Be the first to lock your tokens for a long vesting period. Use the treasury funds transparently for project development. Building a reputation for integrity is the strongest defense against the 'pump and dump' label.

Low volume is a signal to re-engage your community and re-evaluate your utility. The 0.30% creator and holder rewards are volume-dependent, so it's in everyone's interest to increase activity. Host a new utility event, like a token-gated workshop or a collaborative project. Consider a small, strategic buyback of tokens with treasury funds to signal confidence. Remember, volume follows genuine use. Focus on making the token more useful, not just more traded.

Currently, you cannot migrate an existing live token from another launchpad (like pump.fun) directly into Spawned's system. You would need to launch a new token on Spawned. However, you can use your existing community to bootstrap the new token. Communicate the reasons for the move—the ongoing 0.30% rewards for holders, the professional website, and the sustainable 1% treasury model. You could airdrop the new tokens to existing holders as a migration event.