Use Case

Advertising Web3 Platform Tutorial: Launch a Token in 20 Minutes

This tutorial shows how creators and marketers can build an advertising Web3 platform powered by a native token. Using Solana's speed and low costs, you can create a token with built-in revenue sharing, holder rewards, and a professional website—all for about $20. We cover the specific tokenomics needed for advertising models, from user incentives to platform fees.

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Key Benefits

Launch an advertising platform token on Solana for 0.1 SOL (~$20) with an included AI website builder.

Earn 0.30% from every token trade as creator revenue and distribute 0.30% to token holders as rewards.

Use Token-2022 for 1% perpetual platform fees after graduating from the launchpad, funding ongoing development.

Structure your token for ad credits, user rewards, and governance to align your community.

The Problem

Traditional solutions are complex, time-consuming, and often require technical expertise.

The Solution

Spawned provides an AI-powered platform that makes building fast, simple, and accessible to everyone.

Should You Tokenize Your Advertising Platform?

A token transforms users into owners and funds your platform's growth from day one.

For creators building a new advertising network, community, or analytics tool, a token is the most effective way to fund growth, align users, and create a sustainable economy. A token turns users into stakeholders. On traditional platforms, ad revenue stays with the company. On a tokenized platform, a portion of every transaction—like an ad purchase or a data sale—can be shared directly with the token holders who support the network. This creates a powerful incentive for early adoption and loyalty. Using a Solana launchpad like Spawned, you can test this model with minimal upfront cost and technical hassle, making it a clear choice over building a closed, traditional system.

Tokenized Platform vs. Traditional Advertising Model

Building a Web3 advertising platform with a token offers distinct economic advantages over a standard SaaS or ad network model.

Traditional Advertising Platform Startup:

Cost: High. Requires custom website development ($5,000-$20,000+), monthly hosting, payment processors, and legal setup.
Revenue Model: You keep 100% of ad fees or subscriptions, but you bear all marketing and operational costs alone.
User Incentive: Limited. Users are customers, not stakeholders. Growth depends entirely on your marketing budget.
Liquidity & Value: The platform's value is illiquid and private.

Tokenized Web3 Platform on Spawned:

Launch Cost: 0.1 SOL (~$20) includes minting and an AI-generated website.
Creator Revenue: Earn 0.30% automatically from every secondary market trade of your token.
Holder Rewards: Distribute 0.30% from every trade back to people holding your token, incentivizing long-term support.
Community Funding: Your token's liquidity pool becomes a community treasury for platform development.
Post-Graduation Fees: After success, implement a 1% fee on all token transfers using Token-2022 to fund the platform permanently.

The token model shifts the financial risk and aligns success with your earliest supporters.

Cost: $20 vs. $5,000+

Community Alignment: Token holders vs. passive users

Ongoing Funding: Trade fees & Token-2022 vs. venture capital

Step-by-Step: Launch Your Advertising Platform Token

A clear, actionable guide to transform your advertising platform idea into a live asset.

Follow these concrete steps to go from idea to a live token with a website in under an hour.

Define Your Token's Utility: Decide how the token will be used. Examples: purchasing ad credits, tipping creators, voting on platform features, earning rewards for viewing ads, or staking for premium data access. Write this down clearly.
Design Initial Tokenomics: Plan your initial supply (e.g., 1,000,000,000 tokens). Decide what percentage will be in the initial liquidity pool (LP) on Spawned (typically 90-95%). The remaining 5-10% is for your team, future marketing, or community airdrops. Learn about airdrops.
Create on Spawned: Connect your Solana wallet (like Phantom), pay the 0.1 SOL launch fee, and mint your token. The process is form-based and takes 2 minutes.
Build Your AI Website: Use the integrated AI builder. Input your platform's name, token symbol, and the utility you defined. The AI will generate a professional landing page explaining your project, which you can customize. This saves $29-99/month on web hosting services.
Seed Initial Liquidity: Add SOL to create the initial trading pair. This is the capital that allows people to buy your token. The amount you add influences the starting price.
Promote & Grow: Share your token page and website. Explain the utility and the holder reward model (0.30% distributed to holders). Use your token for its intended purpose (e.g., airdrop some for early community members).

Advertising Platform Token Use Cases

Give your token a job. These concrete functions drive demand and platform activity.

Your token needs a clear purpose. Here are specific, implementable utilities for an advertising Web3 platform token:

Ad Credit Currency: The primary use. Advertisers must buy your token to purchase ad slots or campaigns on your platform. This creates constant, utility-driven demand.
User Rewards & Attention Mining: Reward users with small amounts of token for engaging with ads (viewing, clicking, sharing) or providing demographic data. This turns ad interaction into a earnable activity.
Governance & Curation: Allow token holders to vote on major platform decisions: which ad categories are allowed, fee structure changes, or how to use the community treasury.
Staking for Premium Features: Users can "stake" (lock up) tokens to access premium analytics, reduced ad fees, or priority placement for their own content.
Publisher Payouts: Automatically pay website owners or social media influencers (the publishers) in your token for hosting ads, simplifying international payments.
Treasury & Development Fund: Use a portion of the 1% Token-2022 fee to fund bug bounties, new feature development, or marketing initiatives, voted on by holders.

Understanding the Revenue and Reward Model

The economic model of a Spawned-launched token is designed for sustainable growth. Here’s how money flows, using a hypothetical 'ADVZ' advertising platform token.

When a user buys or sells $ADVZ on the open market, a total fee is applied. On Spawned, this fee is structured to benefit both the creator and the community. For every trade, 0.30% of the transaction value is sent directly to you, the creator, as platform revenue. Simultaneously, another 0.30% is distributed proportionally to every wallet holding $ADVZ tokens. This means your most loyal supporters earn rewards just for holding, which encourages them not to sell.

Once your platform and token gain traction and you're ready to graduate from the initial launchpad phase, you can upgrade to Solana's Token-2022 standard. This allows you to implement a permanent, platform-level fee (we suggest 1%) on all token transfers. This 1% fee is separate from the trade fees and can be programmed to fund the platform's treasury automatically, ensuring long-term development resources. This creates a triple-stream model: creator trade fees, holder rewards, and a platform development fund.

What to Do After Your Token Launches

Transition from a token project to a functioning advertising business.

Launching is just the beginning. Focus on these activities to build a real platform.

Onboard First Advertisers: Use your initial token supply or treasury to offer pilot ad campaigns to real businesses. Prove the concept.
Develop the Minimum Viable Product (MVP): Use the momentum and funds from initial token trading to build the simplest version of your ad serving dashboard or analytics tool.
Formalize Governance: Set up a Snapshot page or simple voting mechanism on your website so token holders can guide decisions.
Plan Your Token-2022 Migration: When you have a steady user base, plan the technical upgrade to implement the 1% platform fee. Document this plan for your community.
Explore Partnerships: Connect with other Solana projects or content creators who could use a tokenized ad network. Compare launchpads to see how Spawned's model supports long-term projects.

Ready to Build the Future of Advertising?

You now have a complete blueprint. The barrier to creating a community-owned advertising platform is no longer capital or code—it's simply taking the first step. For about $20, you can mint your token, generate a website, and start building an economy where your users share in the success.

Stop planning and start building. The Solana network is fast and fees are low, making it the ideal place to experiment with this new model. Your future community is waiting.

Launch Your Advertising Token Now on Spawned

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Frequently Asked Questions

The launch fee on Spawned is 0.1 SOL. At current prices, this is approximately $20. This single fee includes both the creation (minting) of your Solana token and access to the AI website builder. You will also need to provide some SOL to seed the initial liquidity pool, which determines your token's starting price. There are no monthly fees for the website builder.

The 0.30% creator fee is active immediately upon launch on Spawned. It's a reward for you, taken from every secondary market trade. The 1% platform fee is a separate, advanced feature. It is implemented later using Solana's Token-2022 program, after your token 'graduates' from the initial launchpad phase. This 1% fee is applied to all token transfers and is designed to fund the ongoing development and operations of your advertising platform itself, creating a sustainable treasury.

No. The process of minting the token and generating the initial website on Spawned requires no coding. It uses form-based inputs and an AI generator. However, to later build the actual advertising platform dashboard, ad server, or smart contracts for advanced features, you will likely need development resources. The initial token launch gets you the capital and community to fund that technical development.

This is an automated process on the Solana blockchain. Whenever someone trades your token, 0.30% of the trade's value is automatically distributed to all existing token holders, proportional to how many tokens they own. If you hold 1% of the total supply, you receive 1% of that 0.30% reward from every single trade. This happens continuously and is a powerful incentive for people to buy and hold your token long-term.

Absolutely. This model is highly effective for niche platforms. For example, you could launch a 'Gaming NFT Ad Network' token. Advertisers (game projects) buy the token to advertise to your holder community. Gamers hold tokens to earn rewards and vote on which ads are shown. The specific tutorial for gaming tokens has additional details. [Learn how to create a gaming token on Solana](/use-cases/token/how-to-create-gaming-token-on-solana).

In Web3, execution and community are more significant than ideas. Your advantage comes from being first, building a loyal token-holding community, and executing well. The token itself creates a economic moat: your earliest adopters are financially invested in your platform's success. A copycat would have to attract users away from a platform where those users are already earning rewards, which is a significant hurdle.

For an advertising platform requiring high transaction throughput and low fees, Solana is an excellent choice. User interactions like micro-rewards for ad views or frequent small ad purchases need to be fast and cost-effective. Solana's sub-$0.001 transaction costs make this feasible. Ethereum's higher fees might make a similar model economically challenging for small transactions. Spawned is built specifically for the Solana ecosystem.

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