Launch a Token for Your Community
When it makes sense to create a token and how to do it. Benefits, risks, and steps.
When Tokens Make Sense
Tokens work when:
- You have an engaged community
- There's ongoing activity and trading value
- Users benefit from being early
- The token enables something (access, governance, rewards)
Tokens don't make sense for:
- Projects with no community
- One-time purchases
- Simple tools with no network effects
Benefits of a Token
Aligned incentives - Holders want your project to succeed.
Community funding - Early supporters provide capital through purchases.
Engagement mechanism - Trading activity creates buzz.
Reward distribution - Pay contributors in tokens.
Risks to Consider
Regulatory - Token laws vary. Understand your jurisdiction.
Distraction - Token price becomes a focus instead of the product.
Expectations - Holders expect price to go up. That's pressure.
Scam association - Many tokens are scams. You'll need to prove you're different.
How to Launch on Spawned
- Build your app first - the token needs something to represent
- Go to token launch
- Set parameters (name, symbol, description)
- Launch on bonding curve
- Share with your community
After Launch
Keep building - The best token marketing is a great product.
Communicate - Regular updates to holders.
Create utility - Ways to use the token beyond speculation.
Manage expectations - Not financial advice, speculative, etc.
Economics to Understand
Creator fees - You earn a percentage of trading volume.
Holder rewards - Your supporters earn from trading too.
Graduation - When you hit milestones, token moves to DEX.
Common Mistakes
Launching too early - No community = no buyers = dead token.
Over-promising - Roadmaps you can't deliver destroy trust.
Ignoring after launch - Tokens need ongoing attention.
Only talking price - Focus on value creation, not speculation.
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