Spawned vs Carrd: SEO Features for Token Websites
For developers launching Solana tokens, choosing a website builder with strong SEO is critical for visibility. This comparison examines how Spawned's integrated AI builder, built for token projects, stacks up against Carrd's general-purpose SEO tools. The differences in approach, automatic features, and technical optimization reveal which platform better serves the specific needs of a crypto launch.
- •Spawned's AI builder auto-generates SEO-optimized content (titles, meta descriptions, headings) specific to your token, saving hours of manual work.
- •Carrd provides basic manual SEO fields but lacks crypto-specific templates and automatic on-page optimization for token terminology.
- •Spawned sites load 40-60% faster (critical for Google ranking) due to Solana-optimized infrastructure vs Carrd's generic hosting.
- •Spawned includes automatic XML sitemap generation and indexing prompts for new token pages; Carrd requires manual setup.
- •For the same ~$20 launch fee, Spawned includes the AI website builder, while Carrd's Pro plan is a separate $19/year cost.
Quick Comparison
Core SEO Philosophy: General-Purpose vs Token-Native
One is built for anything, the other is engineered for token visibility.
The fundamental difference lies in the target audience. Carrd is a versatile tool for portfolios, landing pages, and small businesses. Its SEO features are broad, requiring you to manually input all meta data, alt text, and structure.
Spawned's AI builder is designed exclusively for Solana token launches. It understands the required content structure—token name, ticker, description, utility, roadmap—and automatically formats this into SEO-friendly HTML. For example, it will place the token ticker in H1 and H2 tags by default and use the project description to create a unique meta description, which are factors search engines use to understand page relevance.
This native approach means Spawned handles foundational SEO during the 2-minute site creation, while on Carrd, you start with a blank slate and must possess SEO knowledge to build correctly.
On-Page SEO Feature Breakdown
Here is a direct comparison of the specific SEO controls and automations available.
- Title & Meta Description: Spawned's AI generates these from your token details. Carrd offers manual input fields in the 'Settings' tab.
- Heading Structure (H1-H6): Spawned auto-generates a logical hierarchy (e.g., H1: Token Name, H2: 'What is [TICKER]?'). Carrd allows you to style text as headings but does not enforce or suggest a structure.
- Image Optimization: Both allow alt text. Spawned's AI can suggest alt text for uploaded token logos/charts. Carrd requires fully manual entry.
- URL Slugs: Spawned creates a clean slug (e.g.,
/token/your-ticker). Carrd allows custom slugs but defaults to generic IDs. - Schema Markup: Spawned automatically injects basic structured data for 'FinancialProduct' and 'CryptoCurrency'. Carrd has no native schema support for crypto assets.
- Mobile Responsiveness: Both score highly, but Spawned's templates are tested specifically for crypto data display (price charts, wallet connections).
Technical SEO & Site Performance
Speed is a ranking signal. Token sites need to be fast.
Google's Core Web Vitals are a direct ranking factor. Site speed and responsiveness matter.
Spawned: Websites are hosted on infrastructure optimized for the Solana ecosystem. Our internal tests show average Largest Contentful Paint (LCP) times of 1.2 seconds and Cumulative Layout Shift (CLS) scores near 0. This is due to lightweight, purpose-built templates and integrated CDN delivery.
Carrd: Sites are fast but use general-purpose hosting. Performance depends heavily on template complexity and embedded content. Adding external widgets for token charts or live prices—common for crypto sites—can slow down Carrd pages significantly if not optimized.
For indexing, Spawned generates an XML sitemap automatically and pings search engines upon launch. Carrd can generate a sitemap, but it's a manual process under the 'Settings' > 'SEO' section.
SEO Workflow: Spawned (3 Steps) vs Carrd (7+ Steps)
The effort required highlights the efficiency gap for developers who need to ship quickly.
Spawned's AI-Powered Workflow:
- Input token name, ticker, description, and social links into the launchpad.
- The AI builder generates the complete website with SEO-optimized titles, headings, and structure.
- Review and launch. The site is live and indexed within hours.
Manual Carrd Workflow:
- Choose a template (none are crypto-specific).
- Manually replace all placeholder text with your token information.
- Go to 'Settings' > 'SEO' to manually write a meta title and description.
- Edit each section, manually applying H1, H2 tags to appropriate text.
- Upload images and manually write alt text for each.
- If needed, manually generate and submit a sitemap.
- Add price widgets or charts via embed code, potentially harming page speed.
The Spawned process is integrated into your token launch; the Carrd process is a separate, time-consuming project. For a developer, time is a resource. Compare launchpads to see how this integration affects the overall launch process.
Cost Analysis: SEO Value for Money
One fee covers launch and optimized site building.
Evaluating what you pay for the SEO capabilities offered.
- Spawned: The AI website builder is included at no extra monthly cost with your token launch (0.1 SOL fee, ~$20). This provides the automated SEO features, hosting, and ongoing updates.
- Carrd: To unlock custom domains and remove Carrd branding—essential for a professional token site—you need the Pro plan at $19/year. You are paying for the manual SEO tools, but not for any crypto-specific optimizations.
Financially, using Spawned's built-in builder saves you the $19/year Carrd Pro fee. From an SEO perspective, you're getting automated, token-aware optimization instead of generic manual tools. For a token project, the specificity of Spawned's output typically results in better-qualified traffic from search engines looking for crypto-related content.
Final Verdict: Which is Better for Token SEO?
For developers launching a Solana token, Spawned's integrated AI builder is the clear choice for SEO.
The reason is focus. Carrd's SEO tools are competent for a generic brochure site, but they require significant manual input and SEO knowledge to apply correctly to a crypto project. You are building on a general-purpose platform.
Spawned is built for this single job. Its AI automates the tedious parts of on-page SEO specifically for tokens, its infrastructure is tuned for the speed that crypto users and search engines expect, and it includes this as part of the launch cost. The 40-60% faster load times, automatic schema markup, and token-optimized content structure provide concrete technical advantages that directly influence search visibility.
Choose Carrd if you need a simple site for a non-crypto project and enjoy full manual control. Choose Spawned if you want a professionally optimized website for your token that is generated automatically, performs faster, and is integrated into your launch workflow. Learn about building your token site with our AI tools.
Ready to Launch with Built-In SEO?
Stop managing your token launch and your website SEO as two separate projects. With Spawned, you launch your token and get an SEO-optimized website in one integrated process.
- Save time: No manual meta tag writing or heading structure planning.
- Improve performance: Benefit from faster, Solana-optimized hosting.
- Launch for less: No separate monthly website builder subscription.
Your 0.1 SOL launch fee covers the token creation, liquidity pool, and your AI-generated website. Begin your project with an SEO foundation built for crypto.
Related Topics
Frequently Asked Questions
Yes. While Spawned's AI provides optimized defaults based on your token details, you have full editing control before finalizing your site. You can tweak the meta title, description, and URL slug to fine-tune for specific keywords or branding before you launch.
No, Carrd does not natively support adding custom schema markup (structured data). You would need to manually inject code via an embed element, which is complex and error-prone. Spawned automatically includes basic CryptoCurrency schema, giving search engines clear signals about your site's content, which can enhance search results.
Extremely important. Google uses Core Web Vitals as a ranking factor. A slow site hurts search visibility and user trust. Spawned's templates are built for speed, often loading in under 1.5 seconds. Carrd sites can be fast, but adding common crypto elements like live charts via third-party embeds can significantly slow them down without careful optimization.
Yes, both platforms support custom domains (e.g., yourtoken.com). With Spawned, it's part of the launch process. With Carrd, you need the $19/year Pro plan to remove Carrd branding and connect a custom domain, which is an additional ongoing cost.
For a traditional blog, Carrd has more flexible multi-page options. However, for a token site, ongoing content is often shared via Twitter/Discord. Spawned focuses on optimizing the core landing page for search queries like "What is [TOKEN]?" or "[TOKEN] price." For deep content marketing, you might link to a separate blog. [See our 2025 AI builder comparison](/compare/ai-builder/best-ai-builder-for-tokens-2025) for more on content strategy.
Spawned implements several best practices to encourage fast indexing, including automatic XML sitemap generation and clean, crawlable URL structures. While Google's crawl time is never guaranteed, we optimize the technical setup to remove common barriers. The simplicity and speed of the site also help crawlers process pages efficiently.
Absolutely. The AI handles the foundational, time-consuming work—creating a proper heading hierarchy, writing initial meta data, setting up image alt text, and implementing basic schema. This lets you, the expert, focus on higher-level strategy like link-building and content promotion rather than on-page basics. It's an efficiency tool that ensures consistency.
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