Framer Evaluation: Is It a Good Choice for an NFT Project Website?
Framer is a powerful visual website builder popular with designers, but its fit for NFT projects requires close inspection. While it offers advanced animation and responsive design, it lacks native Web3 integrations and its subscription model adds ongoing costs. For crypto creators, a platform built specifically for token launches often provides a more direct and cost-effective path.
- •**Design-First:** Framer excels in visual design and animations but has a steep learning curve for non-designers.
- •**Web3 Gaps:** Requires manual coding or third-party plugins for wallet connections, token gating, and live minting features.
- •**Ongoing Cost:** Plans start at $15-45/month, adding a recurring expense before your project generates revenue.
- •**Better Alternative:** Dedicated token platforms like Spawned include an AI builder with crypto-native features for a one-time launch fee.
Quick Comparison
Final Verdict: Framer for NFT Websites
A powerful design tool that misses the mark for crypto launches.
Framer is a capable but misaligned tool for most NFT project websites. Its core strength is in high-fidelity marketing and portfolio sites for established brands. For launching a new NFT or token, the lack of integrated crypto features creates significant friction. You'll spend time and money bridging functionality gaps that are standard on token-focused platforms.
Our recommendation: Use Framer if your primary need is a stunning marketing site for an already-launched, well-funded NFT brand. For the actual launch and community hub of a new project, a dedicated platform like our AI token builder is more practical. It handles wallet connects, live mint counters, and holder verification automatically, built into the cost of launch.
Framer Pricing & Cost Analysis for NFT Creators
Framer operates on a subscription model, which is a critical factor for bootstrapped creators.
- Free Plan: Very limited (Framer branding, 150 pageviews/month). Not viable for a public project.
- Mini Plan ($15/month): Basic site, 1,000 pageviews. You'll likely exceed pageview limits during a mint.
- Basic Plan ($30/month): 10,000 pageviews, more pages. This is the realistic starting point.
- Pro Plan ($45/month): For larger teams, includes team features.
The Math for a 6-Month Project: Assuming a Basic plan, you'll pay $180 over six months just for the website builder, before any revenue. Compare this to a token launchpad with a built-in AI website builder, where the site is included for a one-time launch fee of 0.1 SOL (~$20). The ongoing 0.30% creator fee only applies to successful trades, aligning cost with project success.
Where Framer Falls Short for NFT Projects
The missing features that turn a website into a launchpad.
Building an effective NFT site requires more than beautiful pages. Here’s where Framer requires extra work:
- Wallet Connection: Not built-in. You must embed code from third-party services like Privy or Dynamic, or use an iframe, which breaks the design flow.
- Token Gating & Holder Verification: No native functionality. Showing exclusive content to holders requires complex custom code or external database management.
- Live Mint Data: Displaying real-time mint counts, remaining supply, or floor price needs custom API integrations with marketplaces like Magic Eden.
- Minting Interface: Cannot host an actual minting widget. You must link out to a separate minting platform, fracturing the user experience.
These are not minor additions; they are the core interactive elements of an NFT project. Platforms designed for tokens provide these as drag-and-drop components. See how integrated builders stack up in our 2025 AI builder comparison.
Steps to Build an NFT Site in Framer (The Hard Way)
The workflow highlights the extra hurdles involved.
This process illustrates the added complexity compared to a token-native builder.
- Design Your Pages: Use Framer's canvas to design your homepage, roadmap, team, and gallery pages.
- Source Web3 Plugins: Find and test third-party solutions for wallet connection (e.g., RainbowKit script).
- Code Custom Sections: Use Framer's code component feature to write or paste HTML/React for holder checks or live data feeds.
- Set Up External Links: Create buttons that link to your actual mint page on a platform like Crossmint or Hyperspace.
- Test Extensively: Check wallet connections across devices, ensure gated content works, and verify all external links.
- Launch & Pay Monthly: Publish your site and begin paying your Framer subscription, regardless of your mint's success.
Each of these steps introduces potential points of failure and requires specific technical knowledge or research time.
When Using Framer *Might* Make Sense
Framer isn't useless for Web3; it serves specific niches well.
- Post-Launch Marketing Site: For a successful NFT project wanting a premium, brand-focused site separate from the minting utility.
- Artist Portfolio: A visual artist wanting to showcase past NFT drops in a highly customized gallery format.
- Web3 Agency Site: An agency that builds for crypto clients and wants to demonstrate exceptional design chops.
- Well-Funded Project: A project with a large budget that can hire a developer to integrate all the missing Web3 features seamlessly.
In these cases, the design flexibility outweighs the integration headaches. For most creators launching something new, the priorities are speed, integrated utility, and cost-effectiveness.
- Requires the project to be past the initial launch phase.
- Assumes budget for development or advanced design skills.
- Focus is on brand presentation, not transactional functionality.
Build Your NFT Project Website the Integrated Way
Why wrestle with a general-purpose tool when you can use one built for the job? Spawned's AI website builder is designed for token and NFT creators from the ground up.
You get a professional site instantly, with wallet connection, token gating, and live social feeds built in as simple modules. There's no monthly subscription—your site is included with your token launch for a 0.1 SOL fee. You start earning from the first trade with a 0.30% creator fee, and your holders earn 0.30% in rewards, creating instant utility.
Stop piecing together plugins and paying monthly fees before you earn. Launch and build your site in one place.
Related Topics
Frequently Asked Questions
Not directly. Framer has no native wallet connection feature. You must use a third-party service like Privy or embed code from wallet connection kits, which requires technical know-how and can disrupt the designed layout of your site.
Using the Basic plan ($30/month), it costs $360 per year, paid regardless of your project's success. This is a pure expense. On a token launchpad with an included builder, the website cost is a one-time fee bundled with launch, aligning costs with revenue.
Not without significant custom development. Framer cannot check if a visitor holds a specific NFT. You would need to build a separate verification system, connect it to a database, and write custom code to show/hide content, which is complex and insecure if not done properly.
No. Displaying live data like '5,000/10,000 minted' requires pulling data from a blockchain via an API. Framer has no built-in tools for this. You would need to write a custom code component that fetches and displays this data, which is beyond most users' skills.
Dedicated builders, like the one included with Spawned, provide crypto-native components out of the box: one-click wallet connect, automatic holder verification for gated content, live trade feeds, and embedded socials. They remove the need for multiple subscriptions and complex code, letting you focus on your project, not on software integration.
You can, but it's inefficient. You would use the Framer site as a marketing front-end and then link to a separate page (hosted on a launchpad) for the actual minting and token functions. This splits your community and analytics. It's simpler to host everything in one place designed for the full lifecycle of a token.
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