Fix No Marketing Guide: Launch Your Token Successfully
Many crypto creators face the 'no marketing' hurdle after creating a token. This guide provides a concrete solution using a unified platform that combines a launchpad with essential marketing tools. You can move from token creation to a public launch with built-in website creation and holder incentives.
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The Problem
Traditional solutions are complex, time-consuming, and often require technical expertise.
The Solution
Spawned provides an AI-powered platform that makes building fast, simple, and accessible to everyone.
The 'No Marketing' Problem for Token Creators
Creating a token is just the first step. Going public requires a strategy.
You've created a token, but now you're stuck. The initial excitement fades when you realize you need a website, a way to attract holders, and a plan for long-term sustainability. Scattering your efforts across multiple platforms for development, launch, and marketing drains resources and focus. This fragmentation is the core 'no marketing' problem—having a product but no cohesive strategy or tools to present it to the world. A unified approach is necessary to bridge this gap.
The Solution: A Unified Launch Platform
The most effective way to fix the 'no marketing' issue is to use a platform that integrates the launchpad with essential marketing and community-building tools from the start. Spawned provides this by combining a Solana token launchpad with an AI website builder. This eliminates the need to juggle separate services, allowing you to launch with a professional presence and clear value propositions immediately. The built-in economic model also addresses post-launch sustainability.
- Launchpad and website builder in one platform.
- Removes the friction of using 3-4 different services.
- Provides immediate tools for creator revenue and holder rewards.
Traditional Launch vs. Unified Platform Approach
Let's compare the old, fragmented method with the new, integrated approach to solve the marketing gap.
Traditional, Fragmented Method:
- Token Creation: Use a basic launchpad (e.g., pump.fun).
- Website: Sign up for a separate website builder (e.g., Wix, Squarespace) for $29-99/month.
- Marketing & Rewards: Manually set up holder reward systems or use another platform.
- Post-Launch: Figure out sustainability, often requiring a migration to a new contract.
Result: High upfront time cost, monthly fees, and disconnected tools.
Unified Platform Method (Spawned):
- Launch & Website: Create your token and generate a professional website simultaneously with the AI builder. No monthly website fee.
- Built-in Economics: Launch with a 0.30% creator fee and a 0.30% ongoing reward for holders configured from the start.
- Structured Path: The token automatically graduates to the Solana Token-2022 program, securing a 1% perpetual fee for ongoing project development.
Result: Lower time cost, no recurring website fees, and a clear path from launch to sustainability.
Step-by-Step: Launch with Built-In Marketing
A clear, integrated process turns a token idea into a launched project with marketing.
Follow this process to launch your token with marketing fundamentals already in place.
- Create and Configure: Start your launch on Spawned for a 0.1 SOL fee (~$20). Configure your token's basic details.
- Build Your Hub: Use the integrated AI website builder to create your project's homepage. This is your central marketing asset, included at no extra monthly charge.
- Set Your Economics: Activate the default 0.30% fee per trade that supports you as the creator. Enable the unique 0.30% reward pool that automatically distributes fees to token holders, creating an instant value proposition.
- Launch and Share: Once live, share your professional project website. The built-in holder rewards serve as a powerful marketing message for potential buyers.
- Graduate for Longevity: After reaching your goals, graduate your token to the Token-2022 standard. This locks in a 1% fee structure to fund ongoing development and marketing efforts, solving the long-term 'no marketing' budget problem.
Key Benefits for Crypto Creators
Choosing an integrated platform addresses the 'no marketing' problem with specific, tangible benefits.
- Cost Savings: The AI website builder saves $29-99 every month compared to standard website services.
- Time Efficiency: Launch with a website and reward system in minutes, not days spent cobbling tools together.
- Holder Attraction: The 0.30% ongoing reward to holders is a unique feature that markets itself, encouraging buys and holds.
- Sustainable Revenue: The 0.30% creator fee during launch and the 1% perpetual fee post-graduation provide a budget for future marketing.
- Professional Presentation: An immediate, AI-generated website establishes credibility that a bare contract address cannot.
Ready to Fix Your No-Marketing Launch?
Stop letting a lack of marketing tools delay your project. You can launch with a complete presence today.
Start your launch on Spawned and use the integrated AI website builder to create your project's home. Define your holder rewards and set up a sustainable future for your token, all from one dashboard.
Explore other specific launch strategies: How to launch a gaming token on Solana or create a gaming token on Ethereum.
Related Topics
Frequently Asked Questions
It means moving beyond just creating a token contract to having the essential tools for presentation and growth from day one. This includes a professional website to explain your project, a built-in economic model that rewards holders (which acts as a marketing tool), and a clear path to generating fees for future development and promotion. It's about having a launch strategy, not just a token.
It provides an immediate, credible home for your project. Instead of sharing just a contract address, you can share a website that explains your token's purpose, value, and rules. This builds trust with potential buyers. Since it's included with the launch (saving $29-99/month), there's no barrier to creating this vital marketing asset.
The 0.30% reward distributed to token holders creates a direct financial incentive to buy and hold. This mechanism markets itself—you can promote your token as one that actively rewards its community with a share of trading fees. It's a powerful feature that differentiates your launch and encourages organic community growth.
After your token graduates to the Token-2022 standard, a 1% fee on transactions is permanently enabled. This creates a sustainable treasury for the project. This is crucial for marketing because it provides a guaranteed budget for future promotions, development updates, community events, or [airdrops](/glossary/airdrop), solving the problem of running out of funds for growth.
Currently, the Spawned launchpad is built for the Solana network, which offers low transaction costs and high speed, ideal for new token launches. For creators interested in other chains, the principles in this guide still apply: seek integrated solutions that combine launch and marketing tools. You can explore concepts for other networks like [creating a token on Base](/use-cases/token/how-to-create-gaming-token-on-base).
The launch fee is 0.1 SOL (approximately $20, depending on SOL price). Crucially, this includes the AI website builder with no monthly subscription fee. When you factor in the savings of $29-99 per month on a website service, the total cost of launching with essential marketing tools is significantly lower than the traditional fragmented approach.
The integrated launchpad is designed for new token launches. However, if you have an existing token suffering from 'no marketing,' the principles are key: you need a professional website and a value proposition for holders. You would need to build these separately. For a new project, starting with an integrated platform is the most efficient path to avoid this problem.
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