Use Case

The Complete Guide to Launching an Advertising Web3 Platform

The advertising industry is shifting towards Web3, offering new models for user engagement and creator revenue. This guide provides a concrete, step-by-step process for launching your own advertising platform with a native token on the Solana blockchain. We cover token creation, platform monetization, and using an AI website builder to go live in under an hour.

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Key Benefits

Launch a token for your ad platform on Solana for ~$20 (0.1 SOL) with ongoing holder rewards.

Use the integrated AI website builder to create your platform's site, saving $29-99/month on development costs.

Establish a sustainable revenue model: earn 0.30% on every token trade and 1% fees post-graduation via Token-2022.

The Problem

Traditional solutions are complex, time-consuming, and often require technical expertise.

The Solution

Spawned provides an AI-powered platform that makes building fast, simple, and accessible to everyone.

The Verdict: Why Launch an Advertising Web3 Platform Now?

Web3 solves the fundamental flaws of traditional digital advertising.

Building an advertising platform on Web3 is no longer a speculative idea—it's a viable business model with clear advantages. Traditional ad networks take a significant cut (often 30-50%) and offer users no ownership. A Web3 platform flips this model: you can launch a token to govern your community, share revenue directly with holders, and build a more transparent ecosystem.

For creators, using a platform like Spawned provides a turnkey solution. You bypass the high costs and complexity of smart contract development. The built-in tokenomics include a 0.30% fee on every trade that goes to you as the creator, and another 0.30% that is distributed to token holders as an ongoing reward. This creates instant alignment between platform growth and community benefit. After your token graduates from the launchpad, a 1% perpetual fee via the Token-2022 program ensures long-term sustainability, unlike platforms that offer zero ongoing creator revenue.

Traditional vs. Web3 Advertising: A Side-by-Side Look

To understand the shift, let's compare the core structures. This isn't about minor improvements; it's about rebuilding the incentive model from the ground up.

Revenue Distribution:

Traditional: Revenue flows to the platform (e.g., Google, Meta), publishers get a share, users get nothing but ads.
Web3 Model: A portion of platform fees (e.g., the 0.30% holder reward) is distributed to token holders. Users who hold the platform's token directly benefit from its success.

User Engagement & Data:

Traditional: User data is collected and monetized by the platform with minimal user control or compensation.
Web3 Model: Users can opt into tokenized reward systems for attention or data sharing. Ownership is verifiable on-chain.

Platform Launch Cost & Speed:

Traditional/Building from Scratch: Requires extensive backend development, payment processors, and UI/UX work. Cost: $10,000+ and months of time.
Web3 with a Launchpad: Token launch costs 0.1 SOL (~$20). The integrated AI website builder creates your frontend in minutes. You can validate your concept in a day, not a quarter.

Traditional models centralize value; Web3 distributes it.

Web3 turns users into stakeholders through token ownership.

Launch costs are reduced by over 99% using a Solana launchpad.

Step-by-Step: Launch Your Advertising Platform Token in 1 Hour

Stop planning and start building. Here's exactly how to do it.

This is the actionable process. Follow these steps to go from idea to a live token and website.

Concept & Tokenomics: Define your platform's core offer. Will it be a pay-per-click network, a sponsored content marketplace, or an ad-free subscription model? Decide on your token's name, symbol, and initial supply. Remember, 0.30% of all trades will auto-distribute to holders.
Create Your Token: Go to Spawned.com. Connect your Solana wallet (like Phantom). Input your token's details (name, symbol, description, image). The launch fee is 0.1 SOL. Your token is created instantly on the Solana blockchain.
Build Your Website: Use the built-in AI website builder. Describe your platform (e.g., "a Web3 ad network for crypto newsletters"). The AI generates a professional site with pages for your token, how it works, and a dashboard. This saves you $29-99/month on tools like Webflow or ongoing developer fees.
Configure Revenue Streams: Your creator fee (0.30% per trade) is set automatically. Plan for the 1% perpetual fee that activates post-graduation. This funds ongoing development.
Launch & Initial Liquidity: Your token is immediately tradable. The initial liquidity pool is created for you. Start sharing your platform's vision and token link with your audience.

3 Concrete Revenue Models for Your Web3 Ad Platform

Your token needs utility. Implement one of these proven models.

Your token is the engine, but you need a business model. Here are three specific ways to generate value.

The Staked Ad-Slot Auction: Advertisers must stake your platform's token to bid on premium ad slots (e.g., top of a newsletter). The staking mechanism reduces spam and aligns advertiser success with platform growth. A portion of the auction fees can be distributed to token holders.
The Attention Reward Pool: Users opt-in to view relevant ads. Instead of the platform keeping all the revenue, a smart contract distributes a percentage (e.g., 70%) to users in your platform's token, based on verified attention metrics. The platform keeps 30%.
The Subscription Gateway: Offer an ad-free experience for a monthly fee paid in your token. Token holders get a discount (e.g., 50% off). This creates constant, predictable demand for your token and rewards your most loyal community members.

Each model uses the token's 0.30% trade fee to reward holders simply for providing liquidity, while the core platform activity drives additional utility and demand.

Why Build an Advertising Platform on Solana?

Advertising transactions need to be fast, cheap, and numerous. Solana's architecture is built for this. While you could create a token on Ethereum or launch on Base, the cost and speed differences are critical for ad tech.

Imagine processing micro-payments for thousands of ad impressions or attention rewards. On Ethereum, network fees (gas) could exceed the value of the transaction. Solana's average transaction fee is a fraction of a cent, making micro-transactions economically feasible.

Speed is another factor. Ad auctions and real-time reward distributions require near-instant finality. Solana's block time is around 400 milliseconds, compared to 12 seconds on Ethereum. This means a better user experience for advertisers and users on your platform.

For the platform creator, this efficiency translates to lower operational costs and the ability to design more complex, interactive ad products that wouldn't be possible on slower, more expensive chains.

After Launch: Growing Your Advertising Platform

Your work begins after the token is live. Here's your growth playbook.

Launching is just the start. Focus on these steps to build momentum.

Onboard Initial Partners: Don't try to build a network alone. Recruit 5-10 high-quality content creators or publishers to test your model. Offer them a favorable rate or bonus tokens for providing early feedback.
Showcase Transparency: Use the public nature of the blockchain to your advantage. Create a public dashboard that shows key metrics in real-time: total ad spend, reward distributions, token holder count. This builds trust.
Incentivize Liquidity: Encourage your community to provide liquidity for your token pair. A deeper liquidity pool reduces price volatility and makes your token more attractive for advertisers to acquire and use.
Plan for Graduation: Once your token reaches a certain market cap or volume threshold on Spawned, it will graduate. The 1% perpetual fee via Token-2022 kicks in, funding long-term development. Have a roadmap ready for what comes next—perhaps a dedicated interface or advanced targeting features.

Ready to Build the Future of Advertising?

The tools to create a user-owned advertising platform are here. You no longer need a venture capital fund or a large development team. With 0.1 SOL and an idea, you can launch a token, deploy a website, and establish a new revenue model that rewards you and your community.

The traditional ad tech stack extracts value. Your Web3 platform can distribute it. Start by creating your token on Solana today—the process is the same for an advertising platform as it is for a gaming project. Visit Spawned.com to begin. Your 0.30% creator revenue on every trade starts from the very first swap.

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Frequently Asked Questions

The core launch cost is 0.1 SOL (approximately $20) to create and deploy your token on Solana via Spawned. This is the only mandatory fee. The integrated AI website builder is included, saving you $29-99 per month on separate site-building tools or developer costs. Your ongoing revenue comes from a 0.30% fee on every token trade.

You earn revenue in two main ways. First, you receive a 0.30% fee from every single buy and sell transaction of your token. Second, after your token graduates from the initial launch phase, a 1% perpetual fee is activated via Solana's Token-2022 program on all transfers, creating a sustainable, long-term income stream for platform development.

Holders are incentivized in two key ways. They earn a share of the platform's activity through a 0.30% reward distributed from every trade, simply for holding. They also gain utility, such as discounted ad rates, governance rights, or access to premium features, making the token both a revenue-earning and utility-based asset tied directly to your platform's success.

Yes, the core concepts of tokenizing an advertising platform apply across blockchains. However, the specific steps and economics differ. For example, [launching a token on Ethereum](/use-cases/token/how-to-launch-gaming-token-on-ethereum) involves significantly higher gas fees, which may not be suitable for a high-volume ad micro-payment model. Solana's low fees and high speed make it particularly well-suited for this use case.

No coding is required. The Spawned platform includes an AI website builder. You describe your advertising platform (e.g., "a decentralized ad network for Web3 blogs"), and the AI generates a professional website complete with token information, a dashboard, and essential pages. This allows you to focus on your business model instead of web development.

After launch, your token is immediately tradable. Growth depends on executing your plan. Start by onboarding a small group of pilot advertisers and publishers. Use your website to explain your value proposition. Promote your token's unique benefits: the 0.30% holder reward and the specific utility within your platform. Transparency about your roadmap and on-chain metrics will help attract a community.

The key difference is sustainable economics for you, the creator. On pump.fun, the creator fee is 0%, meaning you earn nothing from secondary trading. On Spawned, you earn 0.30% on every trade from day one. Furthermore, Spawned includes a professional AI website builder for your platform, while pump.fun is primarily a token launch interface without a dedicated site-building tool.

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