Advertising Token Guide: The Complete 2026 Tutorial
This guide walks you through launching an advertising token on Solana, a practical way to fund marketing campaigns and reward community engagement. We cover tokenomics, website creation with our AI builder, and the launch process on Spawned. You'll learn how to structure holder rewards and generate ongoing revenue from your token's activity.
Try It NowKey Benefits
The Problem
Traditional solutions are complex, time-consuming, and often require technical expertise.
The Solution
Spawned provides an AI-powered platform that makes building fast, simple, and accessible to everyone.
What is an Advertising Token?
A new model for funding marketing that aligns creator and community incentives.
An advertising token is a cryptocurrency created to fund and manage digital marketing campaigns. Instead of a traditional ad budget, a project allocates a token supply. A portion of this supply is sold to raise initial funds for ads, while another portion is distributed as rewards to token holders based on the token's trading activity.
For example, a project might create 1,000,000 tokens. They could sell 400,000 to fund a YouTube influencer campaign, allocate 300,000 to a community airdrop, and reserve 300,000 for the team and future marketing. Every time the token is bought or sold, a small fee (e.g., 0.30%) is distributed to all existing holders. This creates a direct link between successful advertising (which drives token demand) and holder rewards. It turns a community into stakeholders in the campaign's success. Platforms like Spawned make this possible on Solana with low transaction costs and integrated tools.
Advertising Token vs. Traditional Ad Spend
Why burn cash on ads when you can build an asset that pays you back?
Funding marketing with a token offers distinct advantages over paying cash to ad platforms. Here’s a direct comparison of key financial and operational aspects.
| Aspect | Traditional Ad Spend (e.g., Google Ads) | Advertising Token on Spawned |
|---|---|---|
| Upfront Cost | 100% cash payment before campaign starts. | 0.1 SOL launch fee (~$20). Raise funds by selling part of your token supply. |
| Ongoing Creator Revenue | None. Platform (Google) keeps all fees. | 0.30% fee on every trade, paid to you as the creator. |
| Community Incentive | Limited to campaign viewers. No ownership. | Holders earn 0.30% of all trades automatically. They become promoters. |
| Post-Campaign Value | Campaign ends, value is zero. | Token can continue trading. You earn 1% perpetual fees via Token-2022 after graduation. |
| Marketing Site Cost | Separate website needed, costing $29-99/month. | Professional website built with included AI builder, $0 monthly fee. |
Key Takeaway: Traditional ads are an expense. An advertising token is an asset that can generate revenue during and long after the initial campaign.
Step-by-Step: Launch Your Advertising Token
From idea to live campaign in less than an hour.
Follow these concrete steps to create and launch your advertising token on the Solana network using Spawned.
- Concept & Tokenomics: Define your goal. Is it for a specific product launch, a content creator's channel, or a brand's seasonal campaign? Decide your total supply (e.g., 1,000,000 tokens) and allocation: % for initial sale, % for holder rewards, % for team/marketing budget. Plan for the 0.30% holder reward fee and 0.30% creator fee.
- Create on Spawned: Connect your Solana wallet (like Phantom) to Spawned.com. Click 'Create Token.' Enter your token's name, symbol, and description, focusing on its advertising purpose. Upload your logo.
- Configure Fees & Website: In the dashboard, set your fees. This is where you enable the 0.30% reward to holders and 0.30% revenue to yourself. Then, use the integrated AI website builder. Input your project details, and the AI will generate a landing page explaining your ad campaign and token rewards. Customize it in minutes.
- Launch & Fundraise: Pay the 0.1 SOL launch fee. Your token goes live on Spawned's platform. Use your new website to promote the initial token sale. The funds raised become your advertising budget.
- Run Campaigns & Engage: Execute your ad campaigns (e.g., social media, influencer posts). Direct traffic to your token's page on Spawned and your website. Transparency about how ad funds are used builds trust. As trading volume increases from new interest, both you and your holders earn rewards automatically.
How Holder Rewards Work: The 0.30% Advantage
The ongoing 0.30% reward to holders is the core incentive mechanism for advertising tokens. Here’s exactly how it functions.
- Automatic Distribution: Every single trade (buy or sell) incurs a 0.30% fee that is instantly distributed proportionally to all current token holders. If you hold 1% of the total supply, you get 1% of that fee.
- Passive Income for Supporters: This transforms community members from passive followers into active stakeholders. Their rewards grow with the token's trading volume, which is directly tied to the success of marketing efforts.
- Built-in on Spawned: When you create your token on Spawned, this reward mechanism is configured by default. You don't need custom smart contract code. It's a standard, audited feature of the launchpad.
- Comparison to Alternatives: On platforms like pump.fun, the creator fee is 0%, meaning you earn nothing from trades. On Spawned, you earn 0.30% as creator revenue in addition to the 0.30% going to holders. This dual-reward structure supports sustainable growth.
This model aligns everyone's interests: better ads → more attention → more traders → higher volume → more rewards for holders and the creator.
- Fee taken per trade: 0.30% to holders + 0.30% to creator.
- Distribution is instant and proportional to holdings.
- No action required by holders; rewards accumulate automatically.
- Creates a viral loop where holders are incentivized to promote the token.
Verdict: Why Spawned on Solana is the Best Choice
The numbers, tools, and network align for creator success.
For creators launching an advertising token, Spawned on the Solana network is the recommended platform. Here’s the definitive breakdown.
For Financials: The model is objectively better for creators. You keep 0.30% of all trading volume as revenue. After your token graduates from the initial launch phase, you continue to earn 1% in perpetual fees via the Token-2022 standard. Competitors like pump.fun offer 0% creator fees. The launch cost is a low 0.1 SOL.
For Tools: The included AI website builder is a major advantage. You immediately save $29-99 per month on web hosting and design tools. This site becomes the central hub for your campaign, building legitimacy and explaining your tokenomics.
For the Network: Solana's near-zero transaction fees are essential. If your token succeeds, holders will be claiming small reward distributions frequently. High gas fees on other networks would make these micro-transactions worthless. Solana keeps the economics viable.
Final Recommendation: If your goal is to fund marketing while building a community asset that pays ongoing rewards, Spawned provides the complete package: low-cost launch, sustainable revenue, essential tools, and the right blockchain foundation. Start by creating your token today.
Real-World Example: A $50k Ad Campaign
From a one-time cost to a perpetual marketing machine.
Let's make this concrete. 'Crypto Gear,' a hypothetical apparel brand, wants to spend $50,000 on a Q4 holiday marketing push.
Traditional Route: They transfer $50,000 to Meta Ads. They run campaigns for 2 months. When the budget is gone, the campaign stops. They have no remaining asset or community.
Spawned Advertising Token Route:
- They launch the 'CRYPTOGEAR' token on Spawned for 0.1 SOL (~$20).
- They create a total supply of 10,000,000 tokens.
- They sell 5,000,000 tokens at a price of $0.01 each, raising their $50,000 ad budget.
- They allocate 3,000,000 tokens to a holder reward pool and 2,000,000 to the team.
- They use the AI website builder to create cryptogear.sol.website, showcasing their products and explaining the token.
- They use the $50,000 to run ads, driving traffic to their token page and website.
- As people buy the token to participate, trading volume increases. On every trade, 0.30% goes to all token holders (including early supporters) and 0.30% goes back to the Crypto Gear company as revenue.
- If the token reaches $100,000 in daily volume, the company earns $300 per day in creator fees, and holders collectively earn $300 per day—long after the initial $50k ad spend is complete.
The token model turns a one-time expense into a sustainable marketing engine.
Ready to Launch Your Advertising Token?
Your next marketing campaign doesn't have to be a sunk cost. With Spawned, you can launch it as a community-driven asset that generates revenue for you and rewards for your supporters. The process is fast, cost-effective, and built for long-term success on Solana.
Take the first step now:
- Plan Your Tokenomics: Decide on your supply and campaign goal.
- Visit Spawned: Go to Spawned.com and connect your wallet.
- Create & Launch: Use the intuitive dashboard to name your token, set up rewards, and build your website with AI.
- Fund Your Ads: Raise your marketing budget by selling a portion of your token supply.
Stop paying platforms; start building your own. Launch your advertising token on Spawned today.
Related Topics
Frequently Asked Questions
No coding is required. Platforms like Spawned provide a user-friendly dashboard where you fill in your token's details (name, symbol, logo) and configure settings like the holder reward fee. The smart contract code is handled automatically. The integrated AI website builder also creates your project's landing page without any technical knowledge.
While both can be launched similarly, their purpose differs. A memecoin often relies purely on community hype and viral trends without a defined utility. An advertising token has a specific use case: funding and operating marketing campaigns. Its value is theoretically linked to the success and budget of those campaigns, and it includes structured rewards (like the 0.30% fee) to holders, aligning long-term incentives with the project's promotional goals.
The rewards are collected automatically and do not require any manual claiming. When someone trades your token, the 0.30% fee is taken from that transaction. This fee is then instantly distributed to every wallet holding the token at that moment, proportional to their share of the total supply. Your balance of the token in your wallet will increase slightly with every trade that occurs across the entire market.
Technically, yes, but transparency is critical for trust. The premise of an advertising token is that the raised capital funds marketing. If you deviate significantly from this, you risk losing community trust. It's best to clearly communicate your budget allocation—e.g., 70% for influencer marketing, 20% for social media ads, 10% for liquidity. This builds credibility and aligns with holder expectations.
Graduation typically means your token reaches a certain market cap or liquidity threshold. On Spawned, after graduation, your token migrates to using Solana's Token-2022 standard. A key feature is that you, as the creator, will continue to earn a 1% fee on all future trades in perpetuity. This provides a long-term revenue stream even after the initial launch phase.
This is a complex legal question that depends on jurisdiction and specific token structure. Generally, if a token's value is primarily derived from the managerial efforts of others (like running ad campaigns) with an expectation of profit, it may be viewed as a security. You must consult with a legal professional familiar with cryptocurrency regulations in your target markets before launching. This guide provides technical instruction, not legal advice.
Typically, creating a professional website for a crypto project requires paying for web hosting, a domain, a template, and possibly a designer, costing at least $29-99 per month. Spawned's AI website builder is included with your token launch (fee: 0.1 SOL). You describe your project, and it generates a customized site hosted on a .sol.website domain for free, eliminating those ongoing monthly costs.
Yes, tokens can be created on Ethereum, Base, and others. However, Solana is often preferred for this model due to its extremely low transaction fees. The 0.30% holder rewards involve many micro-transactions; high gas fees on other networks could eat into these rewards. Spawned is a Solana-native platform, offering the integrated tools and fee structure optimized for this use case. You can compare approaches in our guides for [Ethereum](/use-cases/token/how-to-create-gaming-token-on-ethereum) and [Base](/use-cases/token/how-to-create-gaming-token-on-base).
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