The Complete Guide to Launching an Advertising Token
Advertising tokens offer creators and brands a direct way to fund marketing, reward engagement, and build community around content. This guide details how to create, launch, and promote a token for advertising purposes on the Solana blockchain. We cover the essential steps, costs, platform features, and strategies for long-term success.
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The Problem
Traditional solutions are complex, time-consuming, and often require technical expertise.
The Solution
Spawned provides an AI-powered platform that makes building fast, simple, and accessible to everyone.
What is an Advertising Token?
Beyond banners and sponsorships: a new model for funding promotion.
An advertising token is a cryptocurrency created to fund, support, and incentivize participation in marketing campaigns, content creation, or brand promotion. Unlike traditional ad revenue shared only with a platform, tokenization lets creators build direct economic relationships with their audience.
How it works in practice: A YouTuber could create a token to fund video production. Viewers who buy and hold the token get access to exclusive content, voting rights on future topics, and a share of the trading fees. Every time the token is traded on a decentralized exchange (DEX), a small percentage—like the 0.30% creator fee on Spawned—goes back to the creator's wallet. This creates a self-sustaining model where community engagement directly funds the creator.
Why Solana is the Best Choice for Advertising Tokens
For advertising tokens, speed and low cost are non-negotiable. Solana's network provides the ideal infrastructure.
Our Recommendation: Use Solana over Ethereum or Base for launching an advertising token. The primary reason is transaction cost. A token swap on Solana costs fractions of a cent, making micro-transactions and frequent holder rewards feasible. On Ethereum, the same swap could cost $5-$50 during network congestion, which would destroy the economics of small, community-driven ad tokens.
Solana's speed—thousands of transactions per second—also supports the high-volume trading often seen in active creator communities. While Base offers lower fees than Ethereum, Solana remains the most cost-effective and performant chain for this specific use case. The 0.1 SOL launch fee on Spawned is a fixed, predictable cost, unlike variable gas fees on other networks.
- Transaction Cost: Solana: <$0.001 | Ethereum: $5-$50+ | Base: $0.01-$0.10
- Transaction Speed: Solana: ~400ms | Ethereum: ~15 sec to 5 min | Base: ~2 sec
- Launch Fee (on Spawned): 0.1 SOL (~$20) flat fee includes website builder.
Launchpad Comparison: Spawned vs. Pump.fun for Ad Tokens
Free isn't always better. Sustainable revenue models win long-term.
Choosing the right launchpad impacts your token's fees, features, and long-term viability.
| Feature | Spawned | Pump.fun |
|---|---|---|
| Creator Revenue | 0.30% fee on every trade | 0% fee on trades |
| Holder Rewards | 0.30% fee distributed to holders | Not standard |
| Post-Graduation Model | 1% perpetual fee via Token-2022 | N/A (project ends) |
| Website Builder | AI builder included (saves $29-99/mo) | None |
| Initial Launch Cost | 0.1 SOL (~$20) | ~2 SOL (bonding curve cost) |
Key Takeaway: While Pump.fun offers a 0% creator fee, it provides no mechanism for ongoing revenue. For an advertising token, this is a critical flaw. The 0.30% fee on Spawned creates a sustainable income stream from day one. The included AI website builder is also essential for advertising—it gives you a professional landing page to explain your token's purpose, which is a basic marketing requirement.
How to Launch Your Advertising Token in 5 Steps
A straightforward path from concept to a funded advertising community.
Follow this process to go from idea to a live, tradable advertising token on Solana.
- Define Your Tokenomics: Decide on total supply, token name, and symbol (e.g., ADCRE8). Plan how you'll use the 0.30% creator fee. Will it fund ad buys, pay for content, or be reinvested? Clarity here builds trust.
- Prepare Your Assets: Write a clear description of your token's purpose. Gather images or a logo. This info populates your DEX listing and the website Spawned's AI will build for you.
- Launch on Spawned: Connect your Solana wallet (like Phantom), pay the 0.1 SOL fee, and fill in your token details. The AI website builder will create a landing page instantly.
- Initial Promotion: Share your new token page and DEX link with your core community. Explain the holder reward (0.30% of volume) to encourage early buying and holding.
- Manage & Grow: Use your creator fee revenue transparently. Announce when fees are used to run ads or produce content. This proves the model works and attracts more holders.
5 Ways to Monetize with an Advertising Token
The 0.30% creator fee and post-graduation 1% fee create multiple revenue streams.
- Fund Direct Ad Buys: Use accumulated fees to purchase targeted ads on social media or search engines, driving more viewers (and potential token buyers) to your content.
- Produce Sponsored Content: The token treasury allows you to produce high-quality videos or articles without relying on external sponsors, maintaining full creative control.
- Community Coffers: Let token holders vote on how a portion of the fees are spent, such as funding a community-chosen charity or event, deepening engagement.
- Revenue Sharing: Distribute a percentage of the 0.30% fee back to top token holders each month, creating a powerful loyalty program.
- Cross-Promotion Pool: Collaborate with other creators. Use pooled fee revenue from multiple ad tokens to run joint promotional campaigns, expanding reach for everyone involved.
Planning for Long-Term Success: The Post-Graduation Phase
The real test begins after launch. A sustainable fee structure ensures longevity.
On Spawned, 'graduation' means your token moves from the initial launch liquidity pool to a full, independent DEX listing. This is where the Token-2022 program on Solana becomes vital.
After graduation, Spawned implements a 1% transfer fee on all token transactions using Token-2022. This fee is perpetual and split: 0.30% continues as creator revenue, and 0.30% continues as holder rewards. The remaining 0.40% supports the platform. This ensures your advertising token has a permanent, built-in funding mechanism. Unlike a launchpad with no post-graduation plan, your project gains financial sustainability. This 1% fee is a small cost for transfers that guarantees the token's economic model persists indefinitely, funding ad campaigns and rewards for years.
Ready to Launch Your Advertising Token?
Turn your audience into stakeholders and your content into a sustainable asset.
Stop relying on unpredictable platform algorithms or one-time sponsorships. Build a direct, funded relationship with your audience using a token designed for sustainability. With a 0.1 SOL launch fee, built-in creator revenue, and an automatic website, Spawned provides the complete toolkit.
Your next step is simple: Visit Spawned, connect your wallet, and start the process. Define your token, let the AI build your site, and begin building your advertising economy today.
Related Topics
Frequently Asked Questions
Creating a token is generally legal, but how you market it is crucial. You must avoid promising specific financial returns or framing it as an investment. Clearly present it as a utility token for accessing content, funding projects, or participating in a community. Always consult with a legal professional familiar with cryptocurrency regulations in your jurisdiction before launch.
Earnings depend entirely on your token's trading volume. For example, if your token achieves $100,000 in daily trading volume, the 0.30% creator fee generates $300 per day, or $9,000 per month. Consistent promotion and utility are key to driving volume. Even a smaller, dedicated community generating $10,000 in daily volume would yield $30 per day, or $900 monthly.
An advertising token has a defined utility: to fund and support specific marketing or content creation activities. Its value is linked to the success of those activities. A meme coin typically derives value primarily from community sentiment and viral popularity, with no fundamental utility. An ad token should have a clear roadmap for using its fees, like funding video production or ad buys.
No coding is required. Spawned's platform handles all the smart contract deployment and blockchain interaction. You simply connect your wallet, provide your token's details (name, symbol, description), and the AI website builder creates a professional landing page for you automatically. The entire process is designed for creators, not developers.
Low volume means lower fee generation. This is why having a pre-existing community or a strong promotional plan is essential. Use the token as a tool to enhance an existing audience. The AI-built website provides a hub to explain your token's purpose. If volume is low initially, focus on creating clear utility—like exclusive content for holders—to encourage buying and holding, which can increase activity.
On Spawned, the 0.30% creator fee and 0.30% holder reward are set at launch as part of the token's core economics. After graduation, the 1% perpetual fee using Token-2022 is also immutable. This fixed structure provides certainty and trust for holders. You cannot arbitrarily change these fees later, which prevents misuse and ensures the promised rewards are always delivered.
The holder reward mechanism is automated. The 0.30% fee from every trade is collected by the smart contract. This pool of tokens or SOL is then distributed proportionally to all token holders based on how much of the token they own. The process is automatic and requires no action from holders; they simply see their balance increase over time as a result of trading activity.
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