Private Sale Complete: Your Essential Post-Funding Roadmap
Completing a private sale is a major milestone, but it's just the beginning. This guide details the critical path from secured funding to a successful public token launch. We cover liquidity planning, community building, and technical setup with specific timelines.
Key Points
- 1Immediate priority: Secure and plan your initial liquidity pool (typically 20-40% of raise).
- 2Within 48 hours: Begin transparent communication with private sale participants about distribution timelines.
- 3Key decision: Choose a launchpad (e.g., Spawned offers 0.30% holder rewards) and finalize your public launch date.
- 4Mandatory step: Complete token generation and smart contract audits before any public trading begins.
The Verdict: What 'Private Sale Complete' Really Means
Funding secured? The clock is now ticking.
A 'Private Sale Complete' status signals that early funding is secured, but the real work starts now. It's not an endpoint; it's the green light for execution. Your focus must immediately shift from fundraising to operational delivery and launch preparation. The clock starts ticking for you to deliver on promises to early backers and prepare for public scrutiny.
Our clear recommendation: Treat the day after your private sale closes as 'Launch Day -30'. Every action should be mapped against your public token generation event (TGE). The most successful projects use this period to build momentum, not just count funds.
Critical First 48-Hour Checklist
Immediate action builds trust and maintains momentum. Follow these steps in order.
Liquidity Planning: Your Launch's Foundation
Poor liquidity planning is the top reason new tokens fail post-launch. Your private sale funds must now be strategically allocated to ensure a stable public market entry.
The Standard Model: Allocate 30% of your raised capital (e.g., $30,000 from a $100k raise) to the initial liquidity pool (LP). This LP should be paired with a relevant base currency like SOL. This pool creates the initial market for your token.
The Lock Mandate: This liquidity must be locked using a trusted locker (e.g., PumpLock, Team Finance) for a minimum period—often 6 to 12 months. Publicly sharing the lock transaction hash is non-negotiable for credibility. On Spawned, for example, the platform's structure uses a portion of the 0.30% per-trade fee to fund ongoing holder rewards, which supports price stability beyond the initial LP.
Choosing Your Launch Platform: A Critical Comparison
Where you launch affects long-term viability. Don't just pick the cheapest option.
| Criteria | Traditional Launchpad (A) | pump.fun | Spawned (Solana) |
|---|---|---|---|
| Upfront Cost | High (1-3% of raise) | 0 SOL (~$0) | 0.1 SOL (~$20) |
| Creator Revenue | Varies, often 0% | 0% | 0.30% of every trade |
| Holder Incentives | Rare | None | 0.30% ongoing rewards pool |
| Post-Launch Fees | Often high take-rate | N/A | 1% fee via Token-2022 post-graduation |
| Added Tools | None | Basic bonding curve | AI website builder included (saves $29-99/month) |
Analysis: While pump.fun has no upfront cost, it provides no ongoing revenue for creators. Spawned's 0.30% creator fee and 0.30% holder reward create a sustainable ecosystem. The included AI website builder also addresses a core need for projects post-private sale.
Post-Private Sale Communication Timeline
A structured communication plan is as important as your tech stack.
Silence after funding is a red flag for investors and the community. Follow this timeline to maintain trust.
Day 1-3 (This Week):
- Public announcement of successful close.
- Private investor update with allocation details.
- Begin teasing public launch date.
Day 4-10 (Next Week):
- Reveal core team (if not doxxed).
- Share preliminary tokenomics graphic.
- Announce chosen launchpad and rationale.
- Open public community channels (Telegram, Twitter).
Day 11-20 (Pre-Launch):
- Publish litepaper or one-pager.
- Announce liquidity lock details with proof.
- Start countdown to TGE (Token Generation Event).
- Host an AMA for the community.
Day 21-30 (Launch Week):
- Final tokenomics and distribution schedule.
- Smart contract audit summary (if any).
- Go live.
Top 3 Mistakes After a Private Sale
Avoid these common pitfalls that derail projects.
- Mistake 1: Hoarding the Raise. Not allocating enough to initial liquidity. Result: Immediate price crash due to low depth. Fix: Commit 25-40% to LP before spending on marketing.
- Mistake 2: Radio Silence. Disappearing for weeks after collecting funds destroys trust. Fix: Execute the communication timeline above rigidly. Over-communicate.
- Mistake 3: Ignoring Holder Value. Launching with no utility or rewards leads to quick sell-offs. Fix: Integrate mechanisms from day one. For example, using a platform with built-in holder rewards (like Spawned's 0.30% pool) encourages holding.
Ready to Launch? Your Next Step is Clear
The bridge from private funding to public success starts here.
You've secured the funding. Now, execute a professional launch that rewards early believers and builds a sustainable project.
Stop planning and start building.
If your private sale is complete, the Spawned platform is designed for your next phase: a low-cost public launch (0.1 SOL) with built-in creator revenue (0.30%) and holder rewards (0.30%). You also get an AI website builder to establish your project's home immediately—no extra monthly fees.
Take action today:
- Review your liquidity allocation.
- Compare launchpad features beyond just upfront cost.
- Begin setting up your public launch to capitalize on the momentum from your private sale close.
Related Terms
Frequently Asked Questions
A standard and safe allocation is 25% to 40% of the total funds raised. For a $100,000 private sale, this means locking $25,000-$40,000 as initial DEX liquidity. This provides sufficient depth to prevent extreme volatility at launch. The remainder funds development, marketing, and reserves.
The best practice is to distribute tokens 12-24 hours before the public Token Generation Event (TGE). This gives investors time to set up wallets but prevents them from dumping tokens on the market before public trading begins. Always communicate this timeline clearly in your investor update immediately after the sale closes.
The single biggest risk is loss of trust due to poor communication or execution delays. Investors have given you capital based on a promise. Failing to provide timely updates, missing soft deadlines, or being vague about the launch plan can cause backers to lose confidence, which often leads to selling pressure at launch.
While not always mandatory for a basic SPL token, an audit is strongly recommended if your token has complex functions (taxes, rewards, auto-liquidity). For most memecoins or simple utility tokens launching on a platform like Spawned, the core contract is often standardized and battle-tested. Always disclose audit status transparently to your community.
A creator fee is a small percentage taken from every buy and sell transaction. On Spawned, 0.30% of each trade is allocated to the project creator's wallet in real-time, providing ongoing revenue. This is different from an initial sale; it's a sustainable income stream based on trading volume, aligning long-term success for both creators and holders who benefit from the separate 0.30% rewards pool.
Token-2022 is a newer Solana program supporting advanced token features, including transfer fees. On Spawned, after a token 'graduates' from its initial launch phase (e.g., reaches a certain market cap), a 1% perpetual fee on transfers can be enabled via Token-2022. This provides another sustainable funding mechanism for mature projects, separate from the initial 0.30% trade fees.
You can, but it requires careful handling. Changing platforms last-minute may signal indecision. If you must switch, communicate the reason clearly to your investors (e.g., 'We selected Spawned for its superior holder reward model and included website builder'). It's far better to finalize your launchpad choice within days of closing your private sale.
Explore more terms in our glossary
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